Suja Life, Inc. (NASDAQ: SUJA) Stock Competitors & Peer Comparison
See SUJA's competitors and their performance on the NASDAQ and across the wider stock market.
Peer Comparison Table: Beverages - Non-Alcoholic Industry
Detailed financial metrics including price, market cap, P/E ratio, and more for SUJA and its NASDAQ peers.
| Symbol | Price | Change % | Market Cap | P/E Ratio | EPS | Dividend Yield |
|---|---|---|---|---|---|---|
| SUJA | $6.35 | +0.32% | 154.2M | 107.64 | $0.06 | N/A |
| KO | $87.14 | -0.33% | 377.3B | 28.02 | $3.13 | +2.38% |
| PEP | $138.20 | -1.72% | 192.3B | 16.84 | $8.36 | +4.08% |
| MNST | $45.70 | -2.10% | 91.6B | 21.58 | $2.17 | N/A |
| CCEP | $105.77 | -1.60% | 47.7B | 21.70 | $4.96 | +2.11% |
| KDP | $30.22 | -2.88% | 42.8B | 14.97 | $2.10 | +2.94% |
| FMX | $117.21 | +0.60% | 40.3B | 37.65 | $3.14 | +6.55% |
| KOF | $108.31 | -0.49% | 22.9B | 18.33 | $5.94 | +3.92% |
| COKE | $186.16 | -2.10% | 14.9B | 21.51 | $8.79 | +0.53% |
| PRMB | $24.30 | -1.92% | 9B | 19.44 | $1.27 | +1.78% |
Stock Comparison
The Coca-Cola Company (NYSE: KO)
SUJA vs KO Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, KO has a market cap of 377.3B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while KO trades at $87.14.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas KO's P/E ratio is 28.02. In terms of profitability, SUJA's ROE is +0.04%, compared to KO's ROE of +0.43%. Regarding short-term risk, SUJA is more volatile compared to KO. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check KO's competition here
PepsiCo, Inc. (NASDAQ: PEP)
SUJA vs PEP Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, PEP has a market cap of 192.3B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while PEP trades at $138.20.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas PEP's P/E ratio is 16.84. In terms of profitability, SUJA's ROE is +0.04%, compared to PEP's ROE of +0.50%. Regarding short-term risk, SUJA is more volatile compared to PEP. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check PEP's competition here
Monster Beverage Corporation (NASDAQ: MNST)
SUJA vs MNST Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, MNST has a market cap of 91.6B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while MNST trades at $45.70.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas MNST's P/E ratio is 21.58. In terms of profitability, SUJA's ROE is +0.04%, compared to MNST's ROE of +0.25%. Regarding short-term risk, SUJA is more volatile compared to MNST. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check MNST's competition here
Coca-Cola Europacific Partners PLC (NASDAQ: CCEP)
SUJA vs CCEP Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, CCEP has a market cap of 47.7B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while CCEP trades at $105.77.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas CCEP's P/E ratio is 21.70. In terms of profitability, SUJA's ROE is +0.04%, compared to CCEP's ROE of +0.25%. Regarding short-term risk, SUJA is more volatile compared to CCEP. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check CCEP's competition here
Keurig Dr Pepper Inc. (NASDAQ: KDP)
SUJA vs KDP Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, KDP has a market cap of 42.8B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while KDP trades at $30.22.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas KDP's P/E ratio is 14.97. In terms of profitability, SUJA's ROE is +0.04%, compared to KDP's ROE of +0.06%. Regarding short-term risk, SUJA is more volatile compared to KDP. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check KDP's competition here
Fomento Económico Mexicano, S.A.B. de C.V. (NYSE: FMX)
SUJA vs FMX Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, FMX has a market cap of 40.3B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while FMX trades at $117.21.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas FMX's P/E ratio is 37.65. In terms of profitability, SUJA's ROE is +0.04%, compared to FMX's ROE of +0.02%. Regarding short-term risk, SUJA is more volatile compared to FMX. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check FMX's competition here
Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF)
SUJA vs KOF Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, KOF has a market cap of 22.9B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while KOF trades at $108.31.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas KOF's P/E ratio is 18.33. In terms of profitability, SUJA's ROE is +0.04%, compared to KOF's ROE of +0.12%. Regarding short-term risk, SUJA is more volatile compared to KOF. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check KOF's competition here
Coca-Cola Consolidated, Inc. (NASDAQ: COKE)
SUJA vs COKE Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, COKE has a market cap of 14.9B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while COKE trades at $186.16.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas COKE's P/E ratio is 21.51. In terms of profitability, SUJA's ROE is +0.04%, compared to COKE's ROE of -8.89%. Regarding short-term risk, SUJA is more volatile compared to COKE. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check COKE's competition here
Primo Brands Corporation (NYSE: PRMB)
SUJA vs PRMB Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, PRMB has a market cap of 9B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while PRMB trades at $24.30.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas PRMB's P/E ratio is 19.44. In terms of profitability, SUJA's ROE is +0.04%, compared to PRMB's ROE of +0.03%. Regarding short-term risk, SUJA is more volatile compared to PRMB. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check PRMB's competition here
Celsius Holdings, Inc. (NASDAQ: CELH)
SUJA vs CELH Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, CELH has a market cap of 7.4B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while CELH trades at $29.71.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas CELH's P/E ratio is 20.06. In terms of profitability, SUJA's ROE is +0.04%, compared to CELH's ROE of +0.04%. Regarding short-term risk, SUJA is less volatile compared to CELH. This indicates lower risk in terms of short-term price fluctuations for SUJA.Check CELH's competition here
Embotelladora Andina S.A. (NYSE: AKO-B)
SUJA vs AKO-B Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, AKO-B has a market cap of 4.8B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while AKO-B trades at $30.60.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas AKO-B's P/E ratio is 14.05. In terms of profitability, SUJA's ROE is +0.04%, compared to AKO-B's ROE of N/A. Regarding short-term risk, SUJA is more volatile compared to AKO-B. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check AKO-B's competition here
Primo Water Corporation (NYSE: PRMW)
SUJA vs PRMW Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, PRMW has a market cap of 3.9B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while PRMW trades at $24.21.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas PRMW's P/E ratio is 47.47. In terms of profitability, SUJA's ROE is +0.04%, compared to PRMW's ROE of +0.05%. Regarding short-term risk, SUJA is more volatile compared to PRMW. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check PRMW's competition here
Embotelladora Andina S.A. (NYSE: AKO-A)
SUJA vs AKO-A Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, AKO-A has a market cap of 3.8B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while AKO-A trades at $24.13.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas AKO-A's P/E ratio is 13.47. In terms of profitability, SUJA's ROE is +0.04%, compared to AKO-A's ROE of N/A. Regarding short-term risk, SUJA is more volatile compared to AKO-A. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check AKO-A's competition here
The Vita Coco Company, Inc. (NASDAQ: COCO)
SUJA vs COCO Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, COCO has a market cap of 3.7B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while COCO trades at $65.52.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas COCO's P/E ratio is 47.60. In terms of profitability, SUJA's ROE is +0.04%, compared to COCO's ROE of +0.31%. Regarding short-term risk, SUJA is more volatile compared to COCO. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check COCO's competition here
National Beverage Corp. (NASDAQ: FIZZ)
SUJA vs FIZZ Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, FIZZ has a market cap of 2.9B. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while FIZZ trades at $31.03.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas FIZZ's P/E ratio is 15.97. In terms of profitability, SUJA's ROE is +0.04%, compared to FIZZ's ROE of +0.32%. Regarding short-term risk, SUJA is more volatile compared to FIZZ. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check FIZZ's competition here
Buda Juice Inc. (AMEX: BUDA)
SUJA vs BUDA Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, BUDA has a market cap of 112.2M. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while BUDA trades at $9.01.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas BUDA's P/E ratio is 86.11. In terms of profitability, SUJA's ROE is +0.04%, compared to BUDA's ROE of +0.20%. Regarding short-term risk, SUJA is more volatile compared to BUDA. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check BUDA's competition here
Zevia PBC (NYSE: ZVIA)
SUJA vs ZVIA Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, ZVIA has a market cap of 95.1M. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while ZVIA trades at $1.33.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas ZVIA's P/E ratio is -11.04. In terms of profitability, SUJA's ROE is +0.04%, compared to ZVIA's ROE of -0.19%. Regarding short-term risk, SUJA is more volatile compared to ZVIA. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check ZVIA's competition here
Barfresh Food Group Inc. (NASDAQ: BRFH)
SUJA vs BRFH Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, BRFH has a market cap of 31.2M. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while BRFH trades at $1.32.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas BRFH's P/E ratio is -11.35. In terms of profitability, SUJA's ROE is +0.04%, compared to BRFH's ROE of -1.49%. Regarding short-term risk, SUJA is less volatile compared to BRFH. This indicates lower risk in terms of short-term price fluctuations for SUJA.Check BRFH's competition here
Reed's, Inc. (AMEX: REED)
SUJA vs REED Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, REED has a market cap of 10.9M. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while REED trades at $1.00.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas REED's P/E ratio is -0.23. In terms of profitability, SUJA's ROE is +0.04%, compared to REED's ROE of -5.64%. Regarding short-term risk, SUJA is less volatile compared to REED. This indicates lower risk in terms of short-term price fluctuations for SUJA.Check REED's competition here
Bonk, Inc. (NASDAQ: BNKK)
SUJA vs BNKK Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, BNKK has a market cap of 8.6M. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while BNKK trades at $0.97.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas BNKK's P/E ratio is -0.08. In terms of profitability, SUJA's ROE is +0.04%, compared to BNKK's ROE of -1.55%. Regarding short-term risk, SUJA is less volatile compared to BNKK. This indicates lower risk in terms of short-term price fluctuations for SUJA.Check BNKK's competition here
Bonk, Inc. Warrant (NASDAQ: BNKKW)
SUJA vs BNKKW Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, BNKKW has a market cap of 4M. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while BNKKW trades at $0.03.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas BNKKW's P/E ratio is N/A. In terms of profitability, SUJA's ROE is +0.04%, compared to BNKKW's ROE of -1.55%. Regarding short-term risk, SUJA is less volatile compared to BNKKW. This indicates lower risk in terms of short-term price fluctuations for SUJA.Check BNKKW's competition here
Crystal Rock Holdings Inc. Class A (AMEX: CRVP)
SUJA vs CRVP Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, CRVP has a market cap of 0. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while CRVP trades at $0.97.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas CRVP's P/E ratio is N/A. In terms of profitability, SUJA's ROE is +0.04%, compared to CRVP's ROE of +0.10%. Regarding short-term risk, SUJA is more volatile compared to CRVP. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check CRVP's competition here
NewAge, Inc. (NASDAQ: NBEV)
SUJA vs NBEV Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, NBEV has a market cap of 0. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while NBEV trades at $0.09.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas NBEV's P/E ratio is -0.35. In terms of profitability, SUJA's ROE is +0.04%, compared to NBEV's ROE of -0.33%. Regarding short-term risk, SUJA is less volatile compared to NBEV. This indicates lower risk in terms of short-term price fluctuations for SUJA.Check NBEV's competition here
Keurig Green Mountain, Inc. (NASDAQ: GMCR)
SUJA vs GMCR Comparison August 2026
Suja Life, Inc. (NASDAQ: SUJA) plays a significant role within the Consumer Defensive sector. Its performance on the NASDAQ reflects broader market trends and attracts considerable investor interest.
Comparing market capitalization, SUJA stands at 154.2M. In comparison, GMCR has a market cap of 0. Regarding current trading prices, SUJA is priced at $6.35 on the NASDAQ, while GMCR trades at $91.67.
To assess relative profitability and valuation, we examine the Return on Equity (ROE) and Price-to-Earnings (P/E) ratios.
SUJA currently has a P/E ratio of 107.64, whereas GMCR's P/E ratio is 31.02. In terms of profitability, SUJA's ROE is +0.04%, compared to GMCR's ROE of +0.16%. Regarding short-term risk, SUJA is more volatile compared to GMCR. This indicates higher risk in terms of short-term price fluctuations for SUJA.Check GMCR's competition here