Citroën Revives 2CV as Electric City Car Under €15,000 for 2028

Citroën is reviving one of Europe’s most beloved cars. The new 2CV will be fully electric, priced under €15,000, and unveiled as a close-to-production concept on October 11 at the Paris Motor Show. The original 2CV, produced from 1948 to 1990, sold over five million units. The reborn model targets budget-conscious European buyers priced out of the new car market, positioning Stellantis to compete in the booming affordable EV segment.

The return of a legend

The 2CV last rolled off assembly lines in 1990 after 42 years of production. Citroën confirmed the revival on May 21, 2026, as part of Stellantis’ FaSTLane 2030 strategic plan. The original car was designed to motorise rural France post-war, famously required to cross a ploughed field without breaking eggs placed on the seat. It became a symbol of freedom and popular ingenuity across Europe, with over five million units built.

Design blends heritage with modern electric tech

Preview images show the new 2CV borrows styling cues from multiple generations of the original. The car features rectangular 1970s-style headlights, a rippled hood echoing early models, retro door handles, and turn signal repeaters shaped like 1950s designs. The wheels use four lugs instead of the original three. The charming air-cooled flat-twin engine is gone, replaced by an electric drivetrain with front-wheel drive and a relatively small battery pack suited to city driving.

Priced to undercut rivals in Europe’s EV boom

The 2CV will start below €15,000 (roughly £12,600), making it one of Europe’s most affordable electric cars. Production begins in 2028 at Stellantis’ Pomigliano d’Arco plant in Italy. The car will compete directly with the Dacia Spring, Renault Twingo E-Tech, and Volkswagen ID.Polo. Citroën positions it as an entry-level model filling the gap between the Ami quadricycle and the C3 supermini, targeting buyers priced out of the new car market.

Stellantis bets on affordable EV strategy

The concept will provide a closer look at the brand’s vision for affordable electric mobility. Stellantis, which owns Citroën, Peugeot, Fiat, Jeep, and Alfa Romeo, is using the 2CV to address a critical gap in the European market. With Meyka grading Stellantis (STLA) a C+ and five analysts rating it Hold, the stock faces headwinds from weak profitability, yet the affordable EV strategy signals management confidence in future demand.

Final Thoughts

The 2CV’s electric return marks Stellantis’ bold bet on affordable urban mobility. With production starting in 2028 and pricing under €15,000, the car aims to capture budget-conscious European buyers and compete in the fastest-growing EV segment. Investors should monitor October 11’s reveal for production details and battery specifications.

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