Sheng Siong Joins Foodpanda for 1-Hour Grocery Delivery, June 17

Sheng Siong and Foodpanda announced a partnership on June 16 to launch on-demand grocery delivery starting June 22. Customers can order over 12,000 items from 43 Sheng Siong outlets and receive delivery within one hour. The move taps into growing consumer demand for quick-commerce, with Foodpanda seeing grocery order frequency rise 7% since 2023.

How the Service Works

Orders placed through Foodpanda will deliver over 12,000 grocery and household items within one hour from 43 Sheng Siong outlets across Singapore. The minimum order value is S$15, with additional fees applying below that threshold. Delivery fees vary by location, but orders above S$80 qualify for free delivery. New Foodpanda quick-commerce customers receive free delivery on their first order, while Pandapro subscribers get unlimited free delivery subject to the minimum order value.

Launch Incentives and Expansion Plans

Sheng Siong and Foodpanda are offering S$280,000 in total giveaways to mark the launch. From June 22 to July 19, customers can win S$10,000 daily when ordering through Foodpanda. The companies are also running discounts of up to 40% on selected Sheng Siong products during the campaign period. Both firms plan to expand the service to additional Sheng Siong outlets beyond the initial 43 locations.

Quick-Commerce Growth in Singapore

The partnership reflects a broader shift in shopping habits across Singapore. Foodpanda has seen grocery order frequency increase 7% since 2023, while the average number of items per order rose 8%. Consumers now rely on on-demand delivery not just for last-minute top-ups but also for regular weekly grocery runs. Foodpanda’s managing director noted that consumers seek trusted brands, competitive prices, and shopping convenience.

Why This Matters for Retailers

The partnership strengthens Foodpanda’s grocery ecosystem alongside its existing pandamart stores and other grocery partners. Sheng Siong brings brand recognition and customer trust built over generations. For Sheng Siong, the deal expands reach to customers who prefer delivery over in-store shopping. Both companies gain access to growing quick-commerce demand in Singapore’s retail market.

Final Thoughts

Sheng Siong’s entry into Foodpanda’s platform signals accelerating quick-commerce adoption in Singapore. With grocery orders up 7% since 2023, the partnership positions both companies to capture growing demand for convenient, affordable delivery.

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