Sheng Siong Doubles CHAS Discounts to 8% in June, May 29

Sheng Siong Group announced on May 28 that it will double discounts for blue and orange Community Health Assist Scheme (CHAS) card holders to 8% throughout June 2026. The move applies across all 88 outlets and aims to help lower-income households manage rising living costs. The supermarket also extended its existing 4% CHAS discount scheme through December 31, 2026, beyond the original June end date.

How the Enhanced Discount Works

Blue CHAS card holders can enjoy the 8% discount every Thursday in June, while orange CHAS card holders can use it every Friday. The enhanced discount replaces the current 4% rate for these two card categories during June only. Sheng Siong first introduced a 4% discount for blue CHAS holders in March 2025, followed by a similar offer for orange CHAS holders in January 2026.

Supporting Households Through 2026

Sheng Siong CEO Lim Hock Chee said the company knows families are watching their daily expenses closely. By extending the 4% CHAS discount through year-end, the retailer hopes to provide ongoing savings for households managing tight budgets. In 2025, Sheng Siong provided about S$7.5 million in savings through its senior citizen, CHAS blue, and CHAS orange discount schemes.

Additional CDC Voucher Promotions

Separately, Sheng Siong introduced special promotions for Community Development Council (CDC) voucher users from June 1 to July 6. Customers who spend at least S$20 in a single receipt using CDC vouchers can enjoy discounts of up to 50% on selected staples such as eggs and rice.

Stock Impact and Investor Takeaway

OV8.SI trades at S$3.05, down 0.65% on the day. Meyka rates the stock B+ with a buy recommendation. The 12-month price target stands at S$3.69, implying 21% upside from current levels. With strong ROE and ROA scores, the data suggests the stock has room to run despite near-term volatility.

Final Thoughts

Sheng Siong’s doubled CHAS discount and extended support through 2026 demonstrate commitment to lower-income customers amid inflation. With Meyka rating OV8.SI a B+ and targeting S$3.69, the stock offers value for investors seeking consumer defensive exposure.

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The content shared by Meyka AI PTY LTD is solely for research and informational purposes.  Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.