Key Points
Samsung launches Galaxy Z Fold 8 at S$2,498 with new wide 4:3 screen design.
Memory chip shortage forces 20-48% price increases across global markets.
IDC forecasts foldable shipments to grow 20% in 2026 despite 14% smartphone market contraction.
Apple's foldable entry this year threatens Samsung's market dominance in high-margin devices.
Samsung Electronics unveiled its Galaxy Z Fold 8 lineup on July 22 in London, pricing the new passport-sized Fold 8 at S$2,498 in Singapore, up from its predecessor. The company raised prices on all three foldable models due to soaring memory chip costs, which account for over 60 percent of material expenses in smartphones. The launch comes as Apple prepares to challenge Samsung’s foldable dominance with its own large-screen device this year.
New wide screen design targets video watchers
The Galaxy Z Fold 8 features a new 4:3 aspect ratio, wider than previous models, designed for users who prioritize video content. Samsung priced it at US$1,899 globally and S$2,498 in Singapore. The device joins the premium Z Fold 8 Ultra at S$2,798 and the clamshell Z Flip 8 at S$1,678. Pre-orders opened immediately, with devices shipping from August 10 in Singapore and August 14 for general purchase.
Memory chip shortage drives global price increases
Memory and storage costs exceed 30 percent of material expenses in premium smartphones, forcing Samsung to raise prices worldwide. The Z Fold 8 costs 48 percent more in Europe than Korea, and 23 percent more in the US. Samsung CEO Roh Tae-moon said the company will maintain lower Korean prices to strengthen the Galaxy brand’s global competitiveness, accepting narrower margins at home.
Samsung defends foldable lead as Apple enters market
IDC analyst Francisco Jeronimo called this Samsung’s most important foldable launch, as the company must defend the category it created. Analysts expect Apple to launch a foldable with an iPad mini-sized screen this year. IDC forecasts foldable shipments will grow 20 percent in 2026, while the overall smartphone market contracts 14 percent due to the chip shortage.
Profitability pressures mount on Samsung’s mobile division
Some analysts expect Samsung’s mobile division to post its first-ever quarterly loss in April-June 2026 as chip prices squeeze margins. However, the memory shortage benefits Samsung’s semiconductor business, which is seeing record-high profit margins. The company aims to increase global smartphone market share in 2026 despite the market contraction.
Final Thoughts
Samsung’s Z Fold 8 launch signals a maturing foldable market, but rising component costs and Apple’s imminent entry create margin pressure. For investors, watch whether Samsung can defend its foldable lead while managing profitability headwinds in mobile.
FAQs
Memory chip costs exceed 30 percent of smartphone material expenses. Samsung raised prices globally to offset surging component costs amid a chip shortage.
The Galaxy Z Fold 8 starts at S$2,498. The Z Fold 8 Ultra costs S$2,798 and the Z Flip 8 costs S$1,678.
Pre-orders are open now. Devices ship from August 10 for pre-order customers and August 14 for general purchase in Singapore.
It features a new 4:3 aspect ratio, wider than previous models, designed for users who watch more video content.
Disclaimer:
The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.
About Author

Danny Kontos
Co FounderDanny Kontos has been a stock investor since 2007 and co-founded Meyka in 2023. He keeps a small, focused portfolio and only moves when the numbers are hard to argue with. He has waited years on a single position before. Before Meyka, he ran a web hosting company and a mortgage lending platform, so he knows what a well-run business actually looks like under the hood. This article did not come from a news cycle. It came from someone who has been watching this space for a long time.
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