Meghan Markle Relaunches Jam Brand After Netflix Deal Ends, May 26

Meghan Markle posted a new Instagram video on May 24 promoting her As Ever lifestyle brand, revealing her family’s favorite fruit spreads. The move comes after Netflix ended its partnership with As Ever in March 2026, leaving the brand without the streaming giant’s financial backing. The video marks her return to a business that previously faced inventory challenges.

The Relaunch After Netflix Exit

As Ever partnered with Netflix to produce Meghan’s lifestyle series With Love, Meghan. In March 2026, Netflix dropped the show and ended its partnership with the brand, removing financial support. Reports later revealed that inventory had stalled, with jars, candles, and sprinkles stored in two Hollywood storage rooms. Despite this setback, Meghan has resumed promoting the brand independently on social media.

Family Favorites in the New Video

In the May 24 Instagram post, Meghan revealed her family’s favorite spreads, using nicknames for her children. Prince Harry prefers raspberry, Princess Lilibet (called ‘Lil’) likes strawberry, and Prince Archie (‘Arch’) enjoys both. Meghan herself favors marmalade. The video was filmed in an all-white kitchen filled with flowers, though not the Sussexes’ Montecito home kitchen.

The Product and Brand Evolution

As Ever sells fruit spreads that technically do not qualify as jams due to sugar content, along with candles and other lifestyle items. Two candles were inspired by the children’s birthdays: Candle No. 506 for Archie’s May 6 birthday and Candle No. 604 for Lilibet’s June 4 birthday. The brand continues to position itself as a small-batch creation focused on quality and craftsmanship.

Public and Media Reaction

The relaunch has drawn mixed commentary. Some media figures have criticized the timing and focus, with one Sky News host calling Meghan a ‘jam addict.’ Others noted that the brand had previously promoted scones with jam and cream, leading some to claim she was copying Prince William’s recent comments about scone preparation. Supporters argue the brand is simply continuing its existing product line.

Final Thoughts

Meghan’s return to As Ever shows her commitment to the brand despite Netflix’s exit and earlier inventory problems. The relaunch signals she plans to build the business independently through social media promotion.

FAQs

Disclaimer:

The content shared by Meyka AI PTY LTD is solely for research and informational purposes.  Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.