Luc Poirier Buys Goodyear Plant Site for $29.5M in Valleyfield

Dragon’s Den investor Luc Poirier has purchased the former Goodyear tire factory in Salaberry-de-Valleyfield, Quebec for $29.5 million. The transaction, announced in early July 2026 after negotiations that began in October 2025, gives Poirier control of a 6.7-million-square-foot industrial site on the city’s main boulevard. The acquisition marks a significant moment for the region’s industrial future and opens possibilities for commercial, residential, and light industrial development.

What Poirier is buying and keeping operational

The site spans 6.7 million square feet, with buildings occupying just over 1 million square feet. Goodyear currently operates a rubber-mixing facility covering 400,000 square feet, which will remain active under a long-term lease for at least four years. The facility now employs about 200 people. No closures or layoffs are planned, according to Poirier. Notably, most of the land requires no environmental remediation work.

Three-phase redevelopment plan

Poirier envisions developing the property in multiple phases combining commercial, industrial, and residential uses. The residential component, estimated at 2 million square feet, will focus on townhouses and semi-detached homes, which are in demand in the region. The city has already mandated that the main boulevard frontage have commercial zoning. Poirier is in discussions with major developers about retail opportunities. The city’s economic development office confirms several large retailers have already expressed interest in locating at Valleyfield.

Why the timeline took longer than expected

Poirier confirmed negotiations with Goodyear began in October 2025 but took nearly nine months to close. He noted that large multinational corporations typically move slowly through such transactions. The businessman described the acquisition as rare, given the property’s size, central location, and industrial zoning. He called it a long-term investment with significant development potential over two to three phases.

The site’s industrial history and future

The Goodyear facility has anchored Valleyfield’s industrial base for decades. The property sits on Boulevard Mgr-Langlois, the city’s main commercial artery, giving it visibility and accessibility. Poirier plans to demolish roughly two-thirds of the existing structures, preserving the rubber-mixing operation and clearing land for new uses. The combination of commercial frontage, industrial zoning flexibility, and proximity to existing retailers like Walmart positions the site for mixed-use development that could reshape the neighbourhood.

Final Thoughts

For Valleyfield, the $29.5 million acquisition signals renewed investment in the city’s industrial core. Poirier’s plan to preserve Goodyear’s 200 jobs while opening the site to residential and retail development offers a path forward for the region’s economy.

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