Junglia Okinawa Hits ¥10B Revenue in First Year, Draws 1M Visitors

Junglia Okinawa, a theme park in Okinawa’s northern Yanbaru region, reached its first-anniversary milestone on July 25, 2026. The park generated over ¥10 billion in revenue and attracted approximately 1 million visitors in its opening year. CEO Kato Takeshi reported the park has transformed from a rough launch into a mature operation, with satisfaction ratings climbing from 69.2% to 89.2% in five months.

From struggling start to strong recovery

Junglia Okinawa opened with operational challenges that left early guests disappointed. Within one year, the park cut maximum attraction wait times by 80%, from five-fold longer to one-fifth. The number of attractions guests could experience roughly doubled. These improvements drove satisfaction up 20 percentage points by May 2026, with 9 in 10 visitors reporting satisfaction.

Revenue and regional economic impact

The park’s ¥10 billion revenue milestone reflects strong local support. According to research by Ryugin Sogo Research Institute, Junglia Okinawa generated approximately ¥50 billion in economic benefit across Okinawa Prefecture during its first year. This includes spending by visitors on accommodation, food, and local services beyond the park itself.

Summer expansion and local partnerships

Junglia is investing several hundred million yen in heat-mitigation measures for summer 2026, including water-based attractions and cooling stations. The park has partnered with local beer brand Orion and appointed comedian Gori from Garage Sale as an advisory ambassador. New ticket options, including a short-visit “Fura Ticket,” aim to attract guests with limited time.

Operational lessons and future direction

CEO Kato stated the park learned from its opening struggles and applied those lessons throughout the first year. Staff improvements and guest feedback loops drove the satisfaction recovery. The park plans to expand offerings while maintaining focus on the local Okinawan experience and community partnership.

Final Thoughts

Junglia Okinawa’s first-year performance shows a turnaround story: from a rough opening to ¥10 billion revenue and near-90% satisfaction. The park’s ability to cut wait times and double attractions while generating ¥50 billion in regional economic benefit suggests sustainable operations ahead.

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