JD.com-Backed Kai Bo Supermarket Hits 100 Stores, Launches 20% Discount June 11

Kai Bo Supermarket, owned by Chinese e-commerce giant JD.com, announced it has reached 100 stores across Hong Kong. The milestone comes less than one year after JD.com completed its acquisition in August 2025. Starting June 11, all Kai Bo locations will offer a 20% discount on all products to celebrate the achievement. This aggressive expansion signals JD.com’s push into Hong Kong’s competitive retail market.

Rapid Store Growth Under JD.com

Kai Bo added about 10 new stores in the past year under JD.com’s ownership. The chain now operates 100 locations across Hong Kong, reversing earlier store closures. JD.com acquired Kai Bo in August 2025 to expand its local retail footprint beyond e-commerce. The expansion defies Hong Kong’s challenging retail environment, where many supermarkets face declining foot traffic and rising costs.

Aggressive Discounting Drives Sales Surge

Kai Bo runs frequent 20% discount promotions, often launching them monthly. Prior discount events have cleared shelves, with shoppers buying meat, frozen goods, and pantry items in bulk. JD.com reported that sales during promotional periods jumped over 200% across all Kai Bo stores. The strategy attracts price-conscious Hong Kong consumers and builds store traffic.

June 11 Promotion Covers All Product Categories

The 20% discount applies to all 100 stores and covers meat, vegetables, rice, oil, sauces, beverages, and grains. Kai Bo expects the promotion to trigger another shopping surge similar to past events. Stock is limited and items will sell on a first-come, first-served basis. The discount runs across all locations simultaneously starting June 11.

Final Thoughts

Kai Bo’s 100-store milestone and aggressive pricing strategy reflect JD.com’s commitment to Hong Kong retail. With prior promotions driving 200% sales spikes, the June 11 discount signals continued momentum in the competitive supermarket sector.

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