Key Points
One Nation proposes 75% tobacco excise cut, cutting A$46.50 packets to A$21-22.
Retailers have no legal obligation to pass tax savings to consumers.
NSW Premier Chris Minns backs tax review, citing exploding black market.
Federal government prioritises enforcement over tax cuts to fight organised crime.
One Nation leader Pauline Hanson has called for a 75% cut to Australia’s tobacco excise tax, which would slash cigarette prices from about A$46.50 to roughly A$21 or A$22 per packet if retailers pass the savings to consumers. Hanson argues the cut would undercut the black market and starve organised crime of profit. Health Minister Mark Butler rejected the idea, saying governments should not engage in price competition with criminal networks. The proposal has split Labor, with NSW Premier Chris Minns backing a tax review while the federal government prioritises enforcement.
How the tax cut would work
One Nation proposes cutting the federal tobacco excise by 75% and freezing any price indexation for three years. If tobacco retailers passed the full tax cut to consumers, a packet would fall from A$46.50 to roughly A$21 or A$22. However, tobacco companies set retail prices, not governments. There is no legal mechanism to force retailers to pass a tax cut to smokers. A large tax cut could be an immediate cash windfall for manufacturers while doing little to dismantle illicit supply networks.
The black market problem driving the debate
Australia faces a growing illicit tobacco market fuelled by high excise taxes. NSW Premier Chris Minns said demand for illegal products is “exploding” and the current approach is not working. He warned that high excise has pushed legal cigarettes beyond reach for many smokers, paradoxically increasing accessibility and affordability of black-market products. Tobacco kills about 24,000 Australians each year. States including South Australia and Queensland have brought police, small business, and health interests together to tackle illicit tobacco sales through enforcement.
Government and industry positions diverge
Federal Assistant Treasurer Daniel Mulino insists enforcement is the better approach than lowering excise. Health Minister Mark Butler said governments are not in the habit of engaging in price competition with organised crime. The Coalition is reportedly considering an 80% tax reduction, and Tasmania’s Liberal government has called for a cut without specifying the amount. Philip Morris Limited and British American Tobacco Australia have both argued for a cut to tobacco tax. One Nation’s proposal is not entirely new; Hanson floated a 50% cut earlier this year.
Why this matters for investors and voters
The debate reveals a fundamental split in Australian policy. One side argues lower prices undercut criminals and reduce smoking through legal market competition. The other contends that tax cuts hand tobacco companies a windfall without dismantling criminal networks, and that enforcement is the proven path. The outcome will determine whether Australia continues raising excise as a public health tool or shifts toward price competition with the black market.
Final Thoughts
Hanson’s 75% tax cut proposal has forced a genuine policy debate, but the core tension remains: cutting excise may help retailers compete with criminals, yet there is no guarantee tobacco companies will lower prices or that enforcement efforts will stop. The federal government’s resistance suggests the tax cut is unlikely in the near term.
FAQs
A packet would fall from about A$46.50 to roughly A$21 or A$22 if retailers pass the full 75% tax cut to consumers.
No. Tobacco companies set retail prices, not governments. There is no legal mechanism to force them to pass a tax cut to smokers.
Minns says high excise has pushed legal cigarettes out of reach, paradoxically boosting the black market and making illegal products more accessible and affordable.
Health Minister Mark Butler and Assistant Treasurer Daniel Mulino say enforcement is the better approach and governments should not engage in price competition with organised crime.
Disclaimer:
The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.
About Author

Huzaifa Zahoor
Co FounderHuzaifa Zahoor is the engineer who built Meyka. He has spent years writing Python, training AI models, and building data pipelines specifically for financial markets. His technical articles have reached over 30,000 readers on Medium, so he knows how to make complex things easy to follow. If this article touches on how the tools work, he is the person who actually built them.
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