DBS Launches S$10M Saturday Savings Plan: S$3 Off Eggs and Rice From July 18

DBS Bank and POSB unveiled their first phase of a S$10 million cost-of-living support scheme on July 10, rolling out the DBS Saturday Savings programme starting July 18. Cardholders can claim S$3 off eggs and S$3 off rice at Sheng Siong and Giant supermarkets every Saturday through August 29, saving up to S$6 per week. The offer covers 129 outlets islandwide with 90,000 weekly redemptions available on a first-come, first-served basis.

How the discount works and who qualifies

Every Saturday from July 18 to August 29, customers using any DBS or POSB credit or debit card can redeem S$3 off Giant Farm Fresh Eggs (30s) or Giant Jasmine Fragrant Rice (5kg), plus S$3 off Egg For You Fresh Eggs (30s) or Happy Family Fragrant Jasmine Rice (5kg) from Sheng Siong. Each customer is limited to one redemption per item per day. The offer cannot be combined with other promotions, discounts, vouchers, or CDC vouchers.

Expansion from last year’s pilot programme

DBS built on the strong response to its 2025 S$0.60 rice and cooking oil discount at Sheng Siong alone. This year, the bank expanded participation to both Sheng Siong and Giant supermarkets, reaching 129 outlets across Singapore. Weekly redemption quantities have more than tripled to around 90,000, compared to previous years. Eligibility now covers all DBS and POSB credit and debit cardholders, not just savings account holders.

Part of broader S$10 million anti-inflation push

DBS announced the S$10 million support initiative in April 2026 to help Singaporeans manage cost pressures. Calvin Ong, head of DBS Consumer Banking Group, said weekend grocery shopping is a familiar routine for many households and the bank hopes to make these trips more affordable. From September, DBS will also bring back its S$3 Saturday cashback campaign for PayLah users at hawker centres and heartland shops, with details to be announced closer to launch.

What this means for DBS shareholders

DBS shares closed at S$70.45 on July 11, up 0.31% and trading near 52-week highs. Meyka rates the stock B (Neutral) with a 12-month forecast of S$71.33. The bank’s dividend yield stands at 4.44%, supported by earnings per share of S$3.85. While the S$10 million outlay is material, it reinforces DBS’s market leadership in retail banking and consumer loyalty during a period of elevated inflation concerns across Singapore.

Final Thoughts

DBS’s expanded Saturday Savings programme signals the bank’s commitment to retail customers amid cost-of-living pressures. With Meyka grading D05.SI a B and forecasting S$71.33 within 12 months, the initiative supports brand strength without materially impacting earnings.

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The content shared by Meyka AI PTY LTD is solely for research and informational purposes.  Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.