Austria’s Ja! Natürlich Leads on Animal Welfare Standards, May 30

Ja! Natürlich, Austria’s organic pioneer, has made animal welfare central to its business model. The brand guarantees year-round free-range living for all animals and sources 100% of feed from Austria. Recent police controls across Europe uncovered systematic animal transport violations, highlighting why welfare standards matter to retailers and consumers.

Free-Range Living as Standard Practice

Ja! Natürlich is the only organic brand in Austria that guarantees daily free-range access year-round and refuses to use tethering. Animals choose whether to stay in the barn, on pasture, or outdoors. This approach gives animals movement, fresh air, and seasonal exposure as daily reality.

The brand’s Waldviertel free-range pigs exemplify this model. Since 2001, these pigs live outdoors year-round with protected sleeping areas and space to root. The company treats animal behavior as the standard for housing design, not an afterthought.

Feed Quality and Natural Nutrition

Ja! Natürlich sources 100% of animal feed from Austria and keeps it free from genetic modification under EU organic rules. Much of this feed comes from the farms themselves. Animals supplement this with what they naturally consume on pastures.

This approach strengthens immune systems and enables species-appropriate living. CEO Klaudia Atzmüller states: ‘Animal protection and welfare is in every respect a question of attitude. For us, animal welfare has always held enormous importance and we will continue our path consistently.’

Transport Violations Expose Industry Gaps

Recent police controls on Germany’s A1 highway revealed systematic animal transport violations. A Dutch company transported 160 pigs with space for only 146, leaving 14 animals without adequate room. Three German companies also failed to meet space requirements. One transporter carried 700 piglets and 31 sows with insufficient space for the young animals.

Authorities issued fines despite allowing all transports to continue. Unloading would have taken excessive time and caused greater animal stress. The veterinary office in Bremen initiated proceedings against all violators.

Market Availability and Consumer Access

Ja! Natürlich products are available at BILLA, BILLA PLUS, BIPA, ADEG, and SUTTERLÜTY stores across Austria. The brand has maintained its organic commitment for over 30 years. The company emphasizes that animal welfare is not a promise but daily practice. Consumers can find detailed information at janatuerlich.at and magazin.janatuerlich.at.

Final Thoughts

Ja! Natürlich’s welfare standards set it apart in a market where transport violations remain common. The brand’s year-round free-range guarantee and Austrian feed sourcing offer consumers a measurable alternative to industry norms.

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