Apple Unveils iPhone 18 Pro and First Foldable iPhone Duo on September 9

Apple is hosting its largest product launch event in years on September 9, 2026, at 10:00 a.m. Pacific Time. New CEO John Ternus will unveil the iPhone 18 Pro, iPhone 18 Pro Max, and Apple’s first foldable iPhone, rumored to be called the iPhone Duo. The event marks the beginning of what the company describes as its biggest run of device releases in history, with new products planned across 2026, 2027, and beyond.

What Apple is announcing today

Apple will introduce the iPhone 18 Pro and Pro Max with the A20 Pro chip, built on TSMC’s 2nm process. Both models feature a smaller Dynamic Island, more efficient LTPO+ displays, 12GB of RAM, and 256GB starting storage. The Pro Max includes a larger battery and a variable-aperture main camera for better light control and background blur. The iPhone Duo, Apple’s first foldable, has a 5.5-inch outer display and 7.8-inch inner display, with a 4.5mm-thick chassis when unfolded and a liquid-metal hinge.

Why this event matters for Apple’s future

This is the first major event led by new CEO John Ternus, who took over on September 1. The products being unveiled were conceived and developed under his leadership. Apple has spent 15 years refining existing product lines and launching services for recurring revenue, but the company is now entering a new era of innovation with fresh designs and entirely new product categories. Ternus told employees the company has “huge launches” planned and products “already in the works” beyond what’s being shown today.

How to watch the event in Australia

The event streams live on Apple’s website, YouTube, and the Apple TV app. It begins at 10:00 a.m. Pacific Time, which is 3:00 a.m. AEST on September 10. Viewers can watch on any device with a web browser, including Mac, iPhone, iPad, and PC. YouTube offers the broadest platform support, accessible on smartphones, tablets, consoles, and smart TVs.

Rumored pricing and availability

Reports suggest the iPhone 18 Pro lineup may see prices climb by up to AUD 200 compared to the previous generation. The base iPhone 18 model is expected to be delayed until spring 2027, alongside a rumored iPhone Air sequel. Pre-orders and exact pricing will be confirmed during today’s event.

Final Thoughts

Apple’s September 9 event signals a major shift toward innovation after years of incremental updates. With the foldable iPhone Duo and upgraded Pro models, the company is entering a new product cycle that could reshape its hardware strategy for years ahead.

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