Apple Price Hike: Updated Prices of MacBook Neo, iPads, Mac mini M4, and HomePod

Apple (AAPL) implemented its largest mid-cycle hardware price hike in recent history on June 25, 2026, catching the market off guard. The MacBook Neo now starts at $699, while the M5 MacBook Air begins at $1,299. The HomePod mini rose to $129 from $99, the HomePod climbed to $349, the iPad Air jumped to $749 from $599, and the iPad Pro increased $200 to $1,199. 

Apple Vision Pro also saw a $200 hike, reaching $3,699. Apple shares closed down 6.12% at $275.15 on June 25, hitting an intraday low of $273.75. Peer tech stocks, including Microsoft (NASDAQ: MSFT) and Samsung Electronics, also drew attention as the global memory shortage rippled across the consumer electronics sector.

MacBook Price Hikes: Every Updated Number

Apple raised the MacBook Neo from $599 to $699, the MacBook Air from $1,099 to $1,299, the MacBook Pro 14-inch from $1,699 to $1,999, and the 16-inch model from $2,699 to $2,999. These are live on Apple’s online store as of June 25, 2026.

Full MacBook updated pricing:

• MacBook Neo (8GB/256GB): $599 → $699 (+$100)
• MacBook Neo (8GB/512GB): $699 → $799 (+$100)
• MacBook Air 13-inch M5: $1,099 → $1,299 (+$200)
• MacBook Air 15-inch M5: $1,299 → $1,499 (+$200)
• MacBook Pro 14-inch M5: $1,699 → $1,999 (+$300)
• MacBook Pro 16-inch M5: $2,699 → $2,999 (+$300)

Apple also raised the Mac mini with the M4 Pro chip by $200, taking it to $1,599 from $1,399. Apple cited rapid AI data center expansion as the driver of demand for memory and storage chips across the tech industry.

Apple has increased prices across several products today 🚨

HomePod mini: $99 -> $129 (+$30)
Apple TV 4K: $129 -> $199 (+$70)
HomePod: $299 -> $349 (+$50)
iPad: $349 -> $449 (+$100)
iPad mini: $499 -> $599 (+$100)
MacBook Neo: $599 -> $699 (+$100)
iPad Air: $599 -> $749 (+$150)… pic.twitter.com/UcPAHxeVeh

— Apple Hub (@theapplehub) June 25, 2026

iPad, HomePod, and Vision Pro: New Prices Confirmed

The iPad lineup and home devices saw equally sharp revisions, some of the steepest percentage increases in the entire product range.

Updated iPad and home device prices from June 25, 2026:

• Base iPad: $349 → $449 (+$100)
• iPad Air 11-inch: $599 → $749 (+$150)
• iPad Air 13-inch: $799 → $949 (+$150)
• iPad Pro (base): $999 → $1,199 (+$200)
• HomePod mini: $99 → $129 (+$30)
• HomePod (2nd gen): $299 → $349 (+$50)
• Apple TV 4K (64GB): $149 → $199 (+$50)
• Apple Vision Pro: $3,499 → $3,699 (+$200)

Apple left iPhone, Apple Watch, and AirPods prices unchanged. That is a deliberate line. The iPhone is Apple’s primary revenue driver, and a price hike there would carry far greater demand risk.

Why Apple Raised Prices: The RAM Crisis Explained

Apple cited the ongoing memory chip shortage, which has resulted in skyrocketing prices for RAM and SSD storage used in its products, stating: “We have never seen a component price increase this much, this quickly.”

DRAM and NAND prices were projected to jump 58–63% and 70–75%, respectively, quarter over quarter as suppliers divert capacity to AI server chips. Because Apple books memory as cost of goods sold, the hit lands straight on gross margin, which management already guided down to 47.5%–48%. The same shortage that sent Micron Technology (NASDAQ: MU) to blowout Q3 earnings is hitting Apple directly from the cost side.

Conclusion

Apple’s June 25, 2026, price hikes are a direct and quantified response to a global RAM and NAND shortage driven by AI infrastructure buildout. Apple raised the prices of Macs by 15% to 20% and iPads by 15% to 25%. With AAPL closing at $275.15 12.7% below its 52-week high of $315.20, and gross margin guidance already trimmed, the updated hardware prices reflect a supply constraint that Apple can no longer absorb internally. The iPhone remains unaffected for now, but every other major hardware category carries a higher price tag as of June 26, 2026.

Disclaimer

The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.