7-Eleven’s 77% Discount Sale Runs 48 Hours From July 10, Hong Kong

By Danny Kontos

July 11, 2026

08:22 AM

3 min read

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Key Points

7-Eleven extends annual discount to 48 hours for first time, running July 10-12.

Spend HK$100 or more for 77% off entire purchase at regular stores.

Octopus card users get additional HK$10 cashback on July 10-11 with app coupon.

Ice cream, protein products, snacks, and collectible cups all eligible for discount.

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7-Eleven Hong Kong has extended its signature annual discount event to 48 hours for the first time. From July 10 at 7 a.m. to July 12 at 6:59 a.m., shoppers spending HK$100 or more receive 77% off their entire purchase. MTR station stores require HK$50 minimum. An additional HK$10 cashback is available via Octopus card for qualifying transactions on July 10-11.

How the 77% discount works

The promotion applies to all regular 7-Eleven stores with a HK$100 minimum purchase, or HK$50 at MTR station locations. Shoppers can stack the 77% discount with other concurrent promotions. Ice cream brands like Häagen-Dazs, Movenpick, and Dreyer’s are included, along with protein products, snacks, beverages, and household items. The new mini collectible cup blind boxes featuring Trolli, Blue Girl, Lay’s, Coca-Cola, and a hidden 7-Eleven stainless steel cup are also eligible.

Extra savings with Octopus card

Customers using the Octopus App electronic coupon and paying with their Octopus card can claim an additional HK$10 discount on purchases of HK$100 or more on July 10-11. The coupon is available first-come, first-served. Hang Seng enJoy cardholders earn triple yuu points on all purchases, and specific products award 7-Eleven yuu stamps that can be redeemed for digital cash vouchers.

First 48-hour extension marks shift in strategy

The 48-hour window represents the first time 7-Eleven has extended its annual July 11 promotion beyond a single day. Previously held on July 11 only, the expansion gives shoppers more time to take advantage of the 77% discount. The timing coincides with peak summer demand for ice cream and cold beverages in Hong Kong’s warm climate.

Final Thoughts

The extended 48-hour window and stacked discounts make this year’s 711 Big Discount Day the most generous yet. Shoppers combining the 77% discount with Octopus card cashback and yuu rewards can maximize savings on groceries, snacks, and household essentials through July 12.

FAQs

What is the minimum purchase for 7-Eleven’s 77% discount on July 10-12?

Spend HK$100 or more at regular 7-Eleven stores, or HK$50 at MTR station locations to receive 77% off your entire purchase.

How do I get the extra HK$10 Octopus card discount?

Download the Octopus App coupon on July 9-10, then pay with your Octopus card on HK$100+ purchases on July 10-11. Offer is first-come, first-served.

Can I combine the 77% discount with other 7-Eleven promotions?

Yes, the 77% discount stacks with concurrent promotions, including yuu points multipliers and Hang Seng enJoy card benefits.

Which products are excluded from the 77% discount?

Most items are included. Only the heart-shaped Dreyer’s ice cream products are excluded from the promotion.

Disclaimer:
The content shared by Meyka AI PTY LTD is solely for research and informational purposes. Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.

About Author

Danny Kontos

Co Founder

Danny Kontos has been a stock investor since 2007 and co-founded Meyka in 2023. He keeps a small, focused portfolio and only moves when the numbers are hard to argue with. He has waited years on a single position before. Before Meyka, he ran a web hosting company and a mortgage lending platform, so he knows what a well-run business actually looks like under the hood. This article did not come from a news cycle. It came from someone who has been watching this space for a long time.