Why Is Bread Financial Holdings, Inc. (BFH) Stock Down Today?
Live update on BFH's stock movement with key data on price change, volume, technical indicators, sector trends, and analyst sentiment.
BFH is Up +5.53% today
You might want to check out Why is BFH Up Today?
Bread Financial Holdings, Inc. (BFH)
Summary
Bread Financial Holdings, Inc. (BFH) is trading up +5.53% at $96.48, reflecting a positive shift in investor sentiment today. The stock opened at $94.33 and has moved between $93.95 and $98.62 so far.
Trading volume is 537481, which is 23% below its average, and the price action suggests buying interest.
Technically, BFH is trading above its 50-day moving average of $84.91 and above its 200-day moving average of $72.47, indicating short-term and long-term strength.
Analyst sentiment is bearish. Meyka's AI assigns BFH a grade of B (Overall moderate), reflecting its assessment of fundamentals and sentiment. Forecast models project potential returns of -32.57% in 1 month ($65.06), -9.38% in 1 year ($87.43), and +55.39% in 5 years ($149.92).
View the full chart, check forecasting details, or see the AI grade breakdown to explore what's driving this stock's movement.
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BFH Technical Signals
Trading over 50-day moving average ($84.91)
Trading over 200-day moving average ($72.47)
Analyst Recommendations
Price Forecast
1 Month
$65.06
1 Year
$87.43
3 Years
$118.67
5 Years
$149.92
Is this change significant?
5-Day:+6.04%
1-Month:+7.89%
3-Month:+30.04%
What's next?
Next earnings date: 7/30/2025