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Bread Financial Holdings, Inc.

BFH•NYSE
Financial Services
Financial - Credit Services
$88.09
$1.93(2.24%)
U.S. Market opens in 17h 21m

Bread Financial Holdings, Inc. (BFH) Stock Technical Analysis & Trading Signals

Live technical indicators, trading signals, and momentum insights for Bread Financial Holdings, Inc. (NYSE:BFH).

Disclaimer for Technical Analysis Page

The technical indicators and trading signals shown on this page are for informational purposes only and do not constitute financial advice. Stock market investments involve risk, and past performance is not a guarantee of future results. Always conduct your own research or consult a licensed financial advisor before making investment decisions.Read our Full Disclaimer

BFH Technical Analysis Summary

Bread Financial Holdings, Inc. stock currently shows a bullish trend, supported by momentum and strong buying pressure.

Overall Sentiment:Buy
Momentum:Bullish (RSI: 60.13)
Trend Strength:Strong (ADX: 33.95)
Volatility:Medium (ATR: 3.41)
Support/Resistance:$67.27 – $95.61 (Bollinger Bands)

This mix signals that Bread Financial Holdings, Inc. is trading in a balanced range with no clear breakout yet.

Momentum Indicators

RSI (14): 60.13

Bullish
Above midpoint suggests upward bias.

Stochastic %K: 72.49

Bullish
Buying momentum building without extremes.

Williams %R: -50.26

Neutral
Balanced market without strong signals.

Rate of Change (ROC): 15.15

Strongly Bullish
Strong upside momentum.

Takeaway:Bread Financial Holdings, Inc. shows steady upward momentum, supported by improving signals.

Trend & Volatility

MACD: 4.43

Bullish
Bullish, trend momentum is strengthening.

ADX: 33.95

Strong
Strong trend, momentum well established.

ATR (14): 3.41

Medium
Medium volatility, healthy price movement.

CCI (14): 42.51

Bullish
Bullish, momentum building upward.

Takeaway:Bread Financial Holdings, Inc. shows strong upward trend with solid momentum and healthy volatility.

Support & Resistance indicators
Bollinger Bands
Upper Band
$95.61
Middle Band (SMA 20)
$81.44
Lower Band
$67.27
Current Position
Within Bands

Takeaway:Bread Financial Holdings, Inc. trades closer to resistance, supported by stronger momentum within bands.

Keltner Channels
Upper Channel
$90.34
Middle Line (EMA 20)
$83.52
Lower Channel
$76.69
Squeeze Status
No Squeeze

Takeaway:Bread Financial Holdings, Inc. trades above the trend line, showing healthy momentum within the channel.

Volume & Money Flow Analysis
On-Balance Volume12.92M
Money Flow Index93.49Bearish risk, overbought conditions may trigger pullback.
Relative Vigor Index53.24Neutral to Bullish, buyers hold a slight edge.

Overall Takeaway:BFH shows bullish money flow, with volume and vigor supporting buyers.

Technical Trading Signals Summary
Based on the current technical analysis of Bread Financial Holdings, Inc., here are the key trading signals and recommendations:

Bullish Signals

RSI above 50 → positive momentum from buyers.

MACD above 0 → bullish trend confirmation.

ADX above 20 → strong underlying trend.

Price trading above middle Bollinger Band → mid-term support intact.

Bearish Signals

MFI above 80 → overbought conditions may limit upside.

Overall Recommendation:Bread Financial Holdings, Inc. currently shows a Buy with caution signal — momentum and trend strength are positive, but price is close to resistance and may face short-term pullbacks.

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