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The Hershey Company

HSY•NYSE
Consumer Defensive
Food Confectioners
$182.34
$-3.40(-1.83%)
U.S. Market opens in NaNh NaNm

The Hershey Company (HSY) Stock Technical Analysis & Trading Signals

Live technical indicators, trading signals, and momentum insights for The Hershey Company (NYSE:HSY).

Disclaimer for Technical Analysis Page

The technical indicators and trading signals shown on this page are for informational purposes only and do not constitute financial advice. Stock market investments involve risk, and past performance is not a guarantee of future results. Always conduct your own research or consult a licensed financial advisor before making investment decisions.Read our Full Disclaimer

HSY Technical Analysis Summary

The Hershey Company stock currently shows a bearish trend, weighed down by selling pressure and weak momentum.

Overall Sentiment:Sell
Momentum:Bullish to Strongly Bullish (RSI: 28.55)
Trend Strength:Strong (ADX: 34.14)
Volatility:Medium (ATR: 5.17)
Support/Resistance:$178.13 – $211.13 (Bollinger Bands)

This mix signals that The Hershey Company is trading in a balanced range with no clear breakout yet.

Momentum Indicators

RSI (14): 28.55

Bullish
Oversold, buying opportunity potential.

Stochastic %K: 15.20

Bullish
Oversold zone signals rebound potential.

Williams %R: -87.99

Bullish
Oversold zone suggests rebound potential.

Rate of Change (ROC): -7.61

Strongly Bearish
Sharp downside momentum.

Takeaway:The Hershey Company shows oversold momentum, with rebound potential building.

Trend & Volatility

MACD: -6.71

Bearish
Bearish, trend momentum is strengthening to the downside.

ADX: 34.14

Strong
Strong trend, momentum well established.

ATR (14): 5.17

High
High volatility, wide price fluctuations.

CCI (14): -162.92

Bearish
Bearish, oversold conditions may spark rebound.

Takeaway:The Hershey Company shows oversold trend conditions, with potential for rebound if buyers step in.

Support & Resistance indicators
Bollinger Bands
Upper Band
$211.13
Middle Band (SMA 20)
$194.63
Lower Band
$178.13
Current Position
Within Bands

Takeaway:The Hershey Company trades closer to support, showing weaker momentum within bands.

Keltner Channels
Upper Channel
$204.27
Middle Line (EMA 20)
$193.93
Lower Channel
$183.58
Squeeze Status
No Squeeze

Takeaway:The Hershey Company trades near the lower channel, signaling strong support and possible rebound.

Volume & Money Flow Analysis
On-Balance Volume-14.93M
Money Flow Index32.72Bearish, selling pressure outweighs inflows.
Relative Vigor Index30.77Bearish, price momentum favors sellers.

Overall Takeaway:HSY shows bearish money flow, with sellers dominating volume and vigor.

Technical Trading Signals Summary
Based on the current technical analysis of The Hershey Company, here are the key trading signals and recommendations:

Bullish Signals

ADX above 20 → strong underlying trend.

MFI below 80 → room for more buying without overbought risk.

Bearish Signals

MACD below signal line → short-term caution on momentum.

RVI below 50 → vigor tilted toward sellers.

Overall Recommendation:The Hershey Company shows a Bearish signal — selling pressure is building, with trend indicators favoring downside.

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