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The Hershey Company

HSY•NYSE
Consumer Defensive
Food Confectioners
$220.11
$3.02(1.39%)
U.S. Market opens in 15h 31m

The Hershey Company (HSY) Stock Technical Analysis & Trading Signals

Live technical indicators, trading signals, and momentum insights for The Hershey Company (NYSE:HSY).

Disclaimer for Technical Analysis Page

The technical indicators and trading signals shown on this page are for informational purposes only and do not constitute financial advice. Stock market investments involve risk, and past performance is not a guarantee of future results. Always conduct your own research or consult a licensed financial advisor before making investment decisions.Read our Full Disclaimer

HSY Technical Analysis Summary

The Hershey Company stock currently trades in a neutral range, with no clear dominance from buyers or sellers.

Overall Sentiment:Neutral
Momentum:Neutral to Bearish (RSI: 43.48)
Trend Strength:Moderate (ADX: 27.94)
Volatility:Medium (ATR: 5.40)
Support/Resistance:$213.70 – $237.74 (Bollinger Bands)

Technical conditions suggest The Hershey Company is consolidating, awaiting a decisive move.

Momentum Indicators

RSI (14): 43.48

Bearish
Below midpoint indicates downward pressure.

Stochastic %K: 8.95

Bullish
Oversold zone signals rebound potential.

Williams %R: -95.89

Bullish
Oversold zone suggests rebound potential.

Rate of Change (ROC): -2.75

Bearish
Selling pressure outweighs buying.

Takeaway:The Hershey Company shows strong bearish momentum, signaling downside pressure.

Trend & Volatility

MACD: 2.71

Bullish
Bullish, trend momentum is strengthening.

ADX: 27.94

Moderate
Moderate trend, direction gaining strength.

ATR (14): 5.40

High
High volatility, wide price fluctuations.

CCI (14): -129.86

Bearish
Bearish, oversold conditions may spark rebound.

Takeaway:The Hershey Company shows a firm trend supported by momentum, though one signal suggests caution.

Support & Resistance indicators
Bollinger Bands
Upper Band
$237.74
Middle Band (SMA 20)
$225.72
Lower Band
$213.70
Current Position
Within Bands

Takeaway:The Hershey Company trades closer to support, showing weaker momentum within bands.

Keltner Channels
Upper Channel
$233.35
Middle Line (EMA 20)
$222.54
Lower Channel
$211.74
Squeeze Status
No Squeeze

Takeaway:The Hershey Company trades below the trend line, showing weaker momentum inside the channel.

Volume & Money Flow Analysis
On-Balance Volume13.36M
Money Flow Index39.12Bearish, selling pressure outweighs inflows.
Relative Vigor Index17.39Bearish, price momentum favors sellers.

Overall Takeaway:HSY shows bearish money flow, with sellers dominating volume and vigor.

Technical Trading Signals Summary
Based on the current technical analysis of The Hershey Company, here are the key trading signals and recommendations:

Bullish Signals

MACD above 0 → bullish trend confirmation.

ADX above 20 → strong underlying trend.

MFI below 80 → room for more buying without overbought risk.

Bearish Signals

MACD below signal line → short-term caution on momentum.

RVI below 50 → vigor tilted toward sellers.

Overall Recommendation:Technical indicators for The Hershey Company are mixed, suggesting a Hold or wait-and-see approach.

Technical Analysis FAQ