Baozun Inc. Fundamental Analysis (NASDAQ: BZUN)
Baozun Inc. (NASDAQ: BZUN) shows moderate financial fundamentals with a PE ratio of -7.75, profit margin of -1.30%, and ROE of -3.72%. The company generates $10.4B in annual revenue with moderate year-over-year growth of 5.55%.
Key Strengths
Areas of Concern
The stock receives a Fundamental Health Score of 31.4/100 based on profitability, valuation, growth, and balance sheet metrics. The F grade reflects weak fundamentals and significant financial concerns.
Fundamental Health Score
We analyze BZUN's fundamental strength across five key dimensions:
Efficiency Score
WeakBZUN struggles to generate sufficient returns from assets.
Valuation Score
ExcellentBZUN trades at attractive valuation levels.
Growth Score
ModerateBZUN shows steady but slowing expansion.
Financial Health Score
ExcellentBZUN maintains a strong and stable balance sheet.
Profitability Score
WeakBZUN struggles to sustain strong margins.
Key Financial Metrics
Is BZUN Expensive or Cheap?
P/E Ratio
BZUN trades at -7.75 times earnings. This suggests potential undervaluation.
PEG Ratio
When adjusting for growth, BZUN's PEG of -0.12 indicates potential undervaluation.
Price to Book
The market values Baozun Inc. at 0.29 times its book value. This may indicate undervaluation.
EV/EBITDA
Enterprise value stands at -8.90 times EBITDA. This is generally considered low.
How Well Does BZUN Make Money?
Net Profit Margin
For every $100 in sales, Baozun Inc. keeps $-1.30 as profit after all expenses.
Operating Margin
Core operations generate 2.04 in profit for every $100 in revenue, before interest and taxes.
ROE
Management delivers $-3.72 in profit for every $100 of shareholder equity.
ROA
Baozun Inc. generates $-1.42 in profit for every $100 in assets, demonstrating efficient asset deployment.
Following the Money - Real Cash Generation
Operating Cash Flow
Baozun Inc. generates limited operating cash flow of $420.50M, signaling weaker underlying cash strength.
Free Cash Flow
Baozun Inc. generates weak or negative free cash flow of $266.63M, restricting financial flexibility.
FCF Per Share
Each share generates $4.59 in free cash annually.
FCF Yield
BZUN converts 25.12% of its market value into free cash.
Financial Ratios Analysis
Valuation Ratios
P/E Ratio
Price to earnings ratio
-7.75
vs 25 benchmark
PEG Ratio
Price/earnings to growth ratio
-0.12
vs 25 benchmark
P/B Ratio
Price to book value ratio
0.29
vs 25 benchmark
P/S Ratio
Price to sales ratio
0.10
vs 25 benchmark
Financial Health
Debt/Equity
Total debt to shareholders' equity
0.58
vs 25 benchmark
Current Ratio
Current assets to current liabilities
1.90
vs 25 benchmark
Efficiency Ratios
ROE
Return on equity percentage
-0.04
vs 25 benchmark
ROA
Return on assets percentage
-0.01
vs 25 benchmark
ROCE
Return on capital employed
0.04
vs 25 benchmark
How BZUN Stacks Against Its Sector Peers
| Metric | BZUN Value | Sector Average | Performance |
|---|---|---|---|
| P/E Ratio | -7.75 | 24.30 | Better (Cheaper) |
| ROE | -3.72% | 998.00% | Weak |
| Net Margin | -1.30% | -2995.00% (disorted) | Weak |
| Debt/Equity | 0.58 | 0.59 | Neutral |
| Current Ratio | 1.90 | 2.31 | Neutral |
| ROA | -1.42% | 338.00% | Weak |
BZUN outperforms its industry in 1 out of 6 key metrics, but lagging in ROE.
Historical Growth Performance
5-Year Growth Trajectory
This section reviews Baozun Inc.'s 5-year compound annual growth rate (CAGR) and compares its performance against the typical investment style of its industry.
Revenue CAGR
21.20%
Industry Style: Cyclical, Growth, Discretionary
High GrowthEPS CAGR
-161.31%
Industry Style: Cyclical, Growth, Discretionary
DecliningFCF CAGR
46.29%
Industry Style: Cyclical, Growth, Discretionary
High Growth