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Bread Financial Holdings, Inc.

BFH•NYSE
Financial Services
Financial - Credit Services
$73.02
$-0.55(-0.75%)
U.S. Market opens in 17h 9m

Bread Financial Holdings, Inc. (BFH) Stock Technical Analysis & Trading Signals

Live technical indicators, trading signals, and momentum insights for Bread Financial Holdings, Inc. (NYSE:BFH).

Disclaimer for Technical Analysis Page

The technical indicators and trading signals shown on this page are for informational purposes only and do not constitute financial advice. Stock market investments involve risk, and past performance is not a guarantee of future results. Always conduct your own research or consult a licensed financial advisor before making investment decisions.Read our Full Disclaimer

BFH Technical Analysis Summary

Bread Financial Holdings, Inc. stock currently trades in a neutral range, with no clear dominance from buyers or sellers.

Overall Sentiment:Neutral
Momentum:Neutral to Bearish (RSI: 48.58)
Trend Strength:Weak (ADX: 10.86)
Volatility:Medium (ATR: 2.94)
Support/Resistance:$70.13 – $76.14 (Bollinger Bands)

Technical conditions suggest Bread Financial Holdings, Inc. is consolidating, awaiting a decisive move.

Momentum Indicators

RSI (14): 48.58

Bearish
Below midpoint indicates downward pressure.

Stochastic %K: 48.92

Neutral
Mid-range signal with no clear trend.

Williams %R: -60.95

Bearish
Sellers maintain momentum below neutral.

Rate of Change (ROC): 2.08

Bullish
Steady upward momentum.

Takeaway:Bread Financial Holdings, Inc. shows neutral momentum, with indicators pointing to indecision.

Trend & Volatility

MACD: 0.08

Bullish
Bullish, trend momentum is strengthening.

ADX: 10.86

Weak
Weak trend, market trading sideways.

ATR (14): 2.94

Medium
Medium volatility, healthy price movement.

CCI (14): -51.97

Bearish
Bearish, momentum remains under pressure.

Takeaway:Bread Financial Holdings, Inc. shows a neutral trend, with weak conviction and limited volatility.

Support & Resistance indicators
Bollinger Bands
Upper Band
$76.14
Middle Band (SMA 20)
$73.13
Lower Band
$70.13
Current Position
Within Bands

Takeaway:Bread Financial Holdings, Inc. trades closer to support, showing weaker momentum within bands.

Keltner Channels
Upper Channel
$79.43
Middle Line (EMA 20)
$73.55
Lower Channel
$67.66
Squeeze Status
Squeeze On

Takeaway:Bread Financial Holdings, Inc. trades below the trend line, showing weaker momentum inside the channel.

Volume & Money Flow Analysis
On-Balance Volume7.89M
Money Flow Index58.92Neutral, balanced money flows with no clear signal.
Relative Vigor Index57.05Neutral to Bullish, buyers hold a slight edge.

Overall Takeaway:BFH shows bullish money flow, with volume and vigor supporting buyers.

Technical Trading Signals Summary
Based on the current technical analysis of Bread Financial Holdings, Inc., here are the key trading signals and recommendations:

Bullish Signals

MACD above 0 → bullish trend confirmation.

MFI below 80 → room for more buying without overbought risk.

Bearish Signals

No significant bearish signals detected.

Overall Recommendation:Bread Financial Holdings, Inc. shows a Neutral outlook — indicators suggest balanced momentum with no clear directional trend.

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