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Bread Financial Holdings, Inc.

BFH•NYSE
Financial Services
Financial - Credit Services
$70.84
$-4.89(-6.46%)
U.S. Market opens in 16h 14m

Bread Financial Holdings, Inc. (BFH) Stock Technical Analysis & Trading Signals

Live technical indicators, trading signals, and momentum insights for Bread Financial Holdings, Inc. (NYSE:BFH).

Disclaimer for Technical Analysis Page

The technical indicators and trading signals shown on this page are for informational purposes only and do not constitute financial advice. Stock market investments involve risk, and past performance is not a guarantee of future results. Always conduct your own research or consult a licensed financial advisor before making investment decisions.Read our Full Disclaimer

BFH Technical Analysis Summary

Bread Financial Holdings, Inc. stock currently trades in a neutral range, with no clear dominance from buyers or sellers.

Overall Sentiment:Neutral
Momentum:Neutral to Bearish (RSI: 42.69)
Trend Strength:Weak (ADX: 17.68)
Volatility:Medium (ATR: 2.96)
Support/Resistance:$68.15 – $79.85 (Bollinger Bands)

This mix signals that Bread Financial Holdings, Inc. is trading in a balanced range with no clear breakout yet.

Momentum Indicators

RSI (14): 42.69

Bearish
Below midpoint indicates downward pressure.

Stochastic %K: 33.30

Bearish
Momentum remains weak below midpoint.

Williams %R: -94.66

Bullish
Oversold zone suggests rebound potential.

Rate of Change (ROC): -2.96

Bearish
Selling pressure outweighs buying.

Takeaway:Bread Financial Holdings, Inc. shows strong bearish momentum, signaling downside pressure.

Trend & Volatility

MACD: 0.10

Bullish
Bullish, trend momentum is strengthening.

ADX: 17.68

Weak
Weak trend, market trading sideways.

ATR (14): 2.96

Medium
Medium volatility, healthy price movement.

CCI (14): -120.39

Bearish
Bearish, oversold conditions may spark rebound.

Takeaway:Bread Financial Holdings, Inc. shows a neutral trend, with weak conviction and limited volatility.

Support & Resistance indicators
Bollinger Bands
Upper Band
$79.85
Middle Band (SMA 20)
$74.00
Lower Band
$68.15
Current Position
Within Bands

Takeaway:Bread Financial Holdings, Inc. trades closer to support, showing weaker momentum within bands.

Keltner Channels
Upper Channel
$79.99
Middle Line (EMA 20)
$74.06
Lower Channel
$68.14
Squeeze Status
Squeeze On

Takeaway:Bread Financial Holdings, Inc. trades below the trend line, showing weaker momentum inside the channel.

Volume & Money Flow Analysis
On-Balance Volume15.43M
Money Flow Index52.46Neutral, balanced money flows with no clear signal.
Relative Vigor Index61.42Bullish, price momentum strongly favors buyers.

Overall Takeaway:BFH shows bullish money flow, with volume and vigor supporting buyers.

Technical Trading Signals Summary
Based on the current technical analysis of Bread Financial Holdings, Inc., here are the key trading signals and recommendations:

Bullish Signals

MACD above 0 → bullish trend confirmation.

MFI below 80 → room for more buying without overbought risk.

Bearish Signals

MACD below signal line → short-term caution on momentum.

Overall Recommendation:Technical indicators for Bread Financial Holdings, Inc. are mixed, suggesting a Hold or wait-and-see approach.

Technical Analysis FAQ