Waterloo Brewing Ltd.

Waterloo Brewing Ltd. (WBR.TO) Company Profile & Overview

Waterloo Brewing Ltd. engages in the production, distribution, and sale of alcohol-based products. It produces, sells, markets, and distributes bottled, canned, and draft premium beer under the Waterloo brand name; and value beer under the Laker and Red Cap brands. The company also produces, sells, and markets vodka-based coolers and ciders under the Seagram trademark; beer under the LandShark brand name; and coolers under the Margaritaville trademark. In addition, it produces, sells, markets, and distributes various beer products under the licensed PC trademark; and produces various products under the No Name brand. Further, the company engages in producing and packaging beer and ready-to-drink alcoholic beverages for other customers. It distributes products to end consumers primarily through grocery stores, The Beer Store in Ontario, and Provincial Liquor Boards in Canada. The company was formerly known as Brick Brewing Co. Limited and changed its name to Waterloo Brewing Ltd. in June 2019. Waterloo Brewing Ltd. was incorporated in 1984 and is headquartered in Kitchener, Ontario.