Kogan.com Ltd
Kogan.com Ltd Fundamental Analysis
Kogan.com Ltd (KGN.AX) shows weak financial fundamentals with a PE ratio of -9.08, profit margin of -8.26%, and ROE of -69.14%. The company generates $0.5B in annual revenue with weak year-over-year growth of -6.67%.
Key Strengths
Areas of Concern
The stock receives a Fundamental Health Score of -61.8/100 based on profitability, valuation, growth, and balance sheet metrics. The F grade reflects weak fundamentals and significant financial concerns.
Fundamental Health Score
We analyze KGN.AX's fundamental strength across five key dimensions:
Efficiency Score
WeakKGN.AX struggles to generate sufficient returns from assets.
Valuation Score
ExcellentKGN.AX trades at attractive valuation levels.
Growth Score
WeakKGN.AX faces weak or negative growth trends.
Financial Health Score
ExcellentKGN.AX maintains a strong and stable balance sheet.
Profitability Score
WeakKGN.AX struggles to sustain strong margins.
Key Financial Metrics
Is KGN.AX Expensive or Cheap?
P/E Ratio
KGN.AX trades at -9.08 times earnings. This suggests potential undervaluation.
PEG Ratio
When adjusting for growth, KGN.AX's PEG of 1.77 indicates fair valuation.
Price to Book
The market values Kogan.com Ltd at 6.32 times its book value. This suggests the stock is fully valued or overvalued on an asset basis.
EV/EBITDA
Enterprise value stands at 13.07 times EBITDA. This signals the market has high growth expectations.
How Well Does KGN.AX Make Money?
Net Profit Margin
For every $100 in sales, Kogan.com Ltd keeps $-8.26 as profit after all expenses.
Operating Margin
Core operations generate -6.31 in profit for every $100 in revenue, before interest and taxes.
ROE
Management delivers $-69.14 in profit for every $100 of shareholder equity.
ROA
Kogan.com Ltd generates $-17.96 in profit for every $100 in assets, demonstrating efficient asset deployment.
Following the Money - Real Cash Generation
Operating Cash Flow
Kogan.com Ltd generates limited operating cash flow of $35.85M, signaling weaker underlying cash strength.
Free Cash Flow
Kogan.com Ltd produces free cash flow of $35.76M, offering steady but limited capital for shareholder returns and expansion.
FCF Per Share
Each share generates $0.37 in free cash annually.
FCF Yield
KGN.AX converts 10.12% of its market value into free cash.
Financial Ratios Analysis
Valuation Ratios
P/E Ratio
Price to earnings ratio
-9.08
vs 25 benchmark
PEG Ratio
Price/earnings to growth ratio
1.77
vs 25 benchmark
P/B Ratio
Price to book value ratio
6.32
vs 25 benchmark
P/S Ratio
Price to sales ratio
0.73
vs 25 benchmark
Financial Health
Debt/Equity
Total debt to shareholders' equity
0.58
vs 25 benchmark
Current Ratio
Current assets to current liabilities
1.08
vs 25 benchmark
Efficiency Ratios
ROE
Return on equity percentage
-0.69
vs 25 benchmark
ROA
Return on assets percentage
-0.18
vs 25 benchmark
ROCE
Return on capital employed
-0.43
vs 25 benchmark
How KGN.AX Stacks Against Its Sector Peers
| Metric | KGN.AX Value | Sector Average | Performance |
|---|---|---|---|
| P/E Ratio | -9.08 | 23.80 | Better (Cheaper) |
| ROE | -69.14% | 1105.00% | Weak |
| Net Margin | -8.26% | -512.00% (disorted) | Weak |
| Debt/Equity | 0.58 | 0.78 | Strong (Low Leverage) |
| Current Ratio | 1.08 | 2.64 | Neutral |
| ROA | -17.96% | -8048.00% (disorted) | Weak |
KGN.AX outperforms its industry in 2 out of 6 key metrics, but lagging in ROE.
Historical Growth Performance
5-Year Growth Trajectory
This section reviews Kogan.com Ltd's 5-year compound annual growth rate (CAGR) and compares its performance against the typical investment style of its industry.
Revenue CAGR
-6.51%
Industry Style: Cyclical, Growth, Discretionary
DecliningEPS CAGR
-99.57%
Industry Style: Cyclical, Growth, Discretionary
DecliningFCF CAGR
1124.11%
Industry Style: Cyclical, Growth, Discretionary
High Growth