WH Smith Shares Drop 42% After £30 Million Accounting Error
WH Smith faces a tough time in the stock market. Shares fell 42% after news of a £30 million accounting error broke. This drop cut the company’s market value by £600 million.
We see this error came from the North American arm. They logged income too early, like supplier rebates and marketing payments. Profits for that unit dropped from £55 million to £25 million.
Group pre-tax profit now stands at £110 million. This falls short of the expected £140 million. Deloitte will review the issue independently.
What Caused the WH Smith Accounting Error?
WH Smith found the mistake while preparing year-end results. The period ends on 31 August. Early logging of income caused the overstatement.
Supplier rebates played a big role. Marketing payments did too. These items boosted profits on paper.
We note this affects the North American business most. It runs travel stores in airports. The error hit hard there.
Impact on WH Smith Stock Market Performance
Shares plunged in the stock market. Value dropped from £1.4 billion to under £900 million. Investors reacted fast.
We compare this to Tesco’s 2014 scandal. That one overstated profits by £326 million. No link exists here though.
Management calls it a huge embarrassment. It follows a £12 million cut in high street division sale price. Trust takes a hit.
How WH Smith Plans to Fix This
Deloitte steps in for a full review. They aim to check all books. Independence ensures fair results.
We expect changes in accounting practices. Better controls on income logging come next. Training for staff follows.
The company shares updates with investors. Transparency helps in the stock market. They aim to avoid repeats.
Steps for Recovery in the Stock Market
First, fix the error in reports. Adjust all figures right. Share new numbers soon.
Second, talk to shareholders often. Hold calls and meetings. Answer all questions.
Third, focus on core business strength. Travel retail grows fast. High street adapts.
Comparing to Past Stock Market Scandals
Tesco overstated by £326 million in 2014. Shares fell sharp then. Fines and probes followed.
Patisserie Valerie hid £94 million debt in 2018. It collapsed soon after. Rescue came late.
WH Smith case seems smaller. No fraud hints yet. Quick action helps.
WH Smith Business Overview
WH Smith sells books and snacks. They run stores in UK high streets. Travel spots like airports thrive.
North America expands fast. Over 300 stores there now. Growth looked strong before this.
We note recent deals. Sold high street arm for less. Focus shifts to travel.
Key Financial Figures
Here is a table of recent numbers:

These show the big impact. Stock market watchers track closely.
Future Outlook
Recovery depends on review results. Clean bill helps shares rise. Any more issues hurt more.
We predict steady travel demand aids. Airports see more passengers. Sales could climb.
Long term, stock market favors strong firms. WH Smith has history. They can bounce back.
Potential Risks Ahead
Currency changes affect overseas arms. Pound strength matters. Watch exchange rates.
Competition grows in retail. Online sellers take share. WH Smith must innovate.
Economic slowdown hits travel. Fewer trips mean less sales. Plan for that.
Disclaimer:
This is for informational purposes only and does not constitute financial advice. Always do your research.