WES.AX Stock Today, February 24: Bunnings adds Uber Eats 1-hour delivery

Bunnings Uber Eats Australia is live, with 30,000+ DIY and garden items available for sub-60-minute delivery at 15 launch locations. For investors in WES.AX, the move expands digital reach and tests convenience demand in hardware. WES last traded near A$84.24, within a 50-day average of A$83.21 and a 200-day average of A$85.52. We break down what the partnership could mean for sales mix, margins, the Wesfarmers share price, and near-term technical levels.

Bunnings–Uber Eats deal: scope, rollout, and economics

Bunnings will list 30,000+ products on Uber Eats with delivery in under 60 minutes, starting at 15 sites and priced the same as in-store. That makes it the platform’s largest retail range, spanning tools, garden gear, and consumables. Management expects faster fulfilment from store networks and dense assortments. See details in Insideretail.

The launch targets weekend DIY jobs, emergency fixes, and trade top-ups where speed matters. The Uber Eats retail channel grows by adding high-need, bulky SKUs customers may not plan ahead. Price parity removes a key adoption barrier. AFR reports even lawn mowers can be ordered, highlighting breadth of use cases source.

Convenience sells, but last-mile costs are real. Store picking, batching, and courier fees can pressure margins unless average order value and delivery fees offset them. Bunnings’ heavier baskets and nearby stores may improve route density. Investors should watch order frequency, substitutions, and delivery failure rates as early signals of whether unit economics move toward break-even or better.

Wesfarmers share price and valuation check

WES traded around A$84.24, with a day range of A$83.85 to A$88.00. The shares sit near the 50-day average of A$83.21 and slightly below the 200-day average of A$85.52. Performance trends show YTD up 1.05% and 1-year up 7.41%. The Bunnings 1-hour delivery news adds a fresh driver for digital penetration and convenience-led sales.

At about 30.59x EPS and a 4.31% dividend yield, investors are paying for quality and scale. ROE of 35.93% is strong, but debt-to-equity of 2.37 warrants monitoring. Our Company Rating on 23 Feb 2026 was B with a Neutral view, while the Stock Grade reads B+ with a BUY tilt, reflecting stronger growth and forecast factors.

Key catalysts include early adoption metrics from Bunnings Uber Eats Australia, basket sizes, and on-time delivery rates. August 27, 2026 is the next scheduled earnings date, where management could update on penetration, margins, and rollout pace. Any read-through to trade customers or repeat order cohorts would be material for medium-term valuation.

Competition and strategic context in Australia

Quick delivery has gained ground in food and pharmacy. Hardware is newer territory. The Bunnings 1-hour delivery option raises the bar on convenience, and rivals will take note. Investors should watch for any matching offers from other hardware chains and general retailers, plus shifts in paid search and app promotions targeting DIY moments.

We will track store picking efficiency, courier supply at peak times, theft and returns in small parcels, and customer satisfaction. Network density near suburbs with older homes may lift demand. Clear pricing on delivery fees and minimums will matter. Integration of promotions, gift cards, and trade accounts could add stickiness over time.

Technical setup and key levels for WES.AX

RSI sits at 40.63, showing cooling momentum. MACD at 0.70 below its 1.22 signal gives a negative histogram of -0.52. ADX of 29.40 indicates a firm trend, while CCI at -127.80 and Williams %R at -100 suggest oversold conditions. If buyers return on volume, a mean reversion toward the 50-day average is plausible.

Bollinger Bands show the middle near A$85.67, upper at A$89.92, and lower at A$81.42. Keltner upper is A$88.89 with a middle at A$85.41. ATR is 1.74, flagging moderate daily swings. Initial support sits around A$81.50 to A$82.00. Resistance appears near A$85.70, then A$89.90 if momentum improves.

Income remains part of the case. Dividend yield is about 4.31%, with a payout ratio near 0.91 that investors should monitor against cash flows. Interest coverage of 9.43 times is solid, though debt-to-equity of 2.37 is not light. A current ratio of 1.10 points to adequate near-term liquidity.

Final Thoughts

Bunnings Uber Eats Australia opens a new path for Wesfarmers to turn store proximity into fast fulfilment. The plan starts with 15 locations, price parity, and the app’s largest retail range, which should remove friction for DIY emergencies and quick weekend jobs. The near-term task is proving that baskets, fees, and route density can offset last-mile costs. For the Wesfarmers share price, the initiative adds optionality while valuation already embeds quality. We are watching early adoption, order frequency, on-time rates, and any expansion to more stores or categories. On technicals, support sits in the low A$80s with resistance near A$86 to A$90. This is information, not advice. Consider time horizon, income needs, and risk before acting.

FAQs

Disclaimer:

The content shared by Meyka AI PTY LTD is solely for research and informational purposes.  Meyka is not a financial advisory service, and the information provided should not be considered investment or trading advice.