Warren Buffett on Investing: His ‘Terrible Mistake’ to Avoid

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Warren Buffett, one of the world’s most successful investors, is known for his smart choices and wise advice. But even he has made mistakes. In fact, he once admitted to making a “terrible mistake” that taught him a valuable lesson. This mistake is something we can all learn from. Buffett’s journey shows that no matter how experienced you are, it’s important to learn from your errors. 

Let’s see what this mistake was, what it taught Buffett, and how we can avoid making the same error in our own investing journey. 

Who is Warren Buffett?

Warren Buffett, born on August 30, 1930, in Omaha, Nebraska, is a renowned American investor and philanthropist. From a young age, he showed a keen interest in business and investing. He attended the Wharton School of the University of Pennsylvania and later graduated from Columbia Business School, where he was influenced by Benjamin Graham’s value investing principles.

Warren Buffet

Buffett’s investment approach focuses on understanding the intrinsic value of businesses. He seeks companies with strong fundamentals, competent management, and consistent performance. This strategy has led him to acquire significant stakes in various companies, including Coca-Cola, American Express, and more recently, Occidental Petroleum.

Over the decades, Buffett’s wealth has grown substantially. As of April 5, 2025, his net worth is estimated at $154.4 billion, making him the fifth-richest individual globally. Despite his immense wealth, he maintains a modest lifestyle, residing in the same Omaha house he purchased in 1958.

The ‘Terrible Mistake’ Warren Buffett Made

In the early 1960s, Buffett invested in Berkshire Hathaway. It’s a struggling textile company. Initially, he planned to sell his shares due to the company’s poor performance. However, during the sale process, he felt the terms were unfair and decided to buy more shares, eventually taking control of the company.

Buffett later referred to this decision as a “terrible mistake,” estimating it cost him $200 billion in lost opportunities. He realized that investing in a declining industry without a clear turnaround strategy was unwise. This experience taught him the importance of investing in businesses with strong prospects and avoiding companies in decline.

Lessons from Buffett’s ‘Terrible Mistake’

Buffett’s experience with Berkshire Hathaway offers several valuable lessons:

  • Invest in industries and businesses you understand well. Buffett’s initial mistake stemmed from venturing into a sector outside his expertise.
  • Before investing, thoroughly analyze a company’s operations, market position, and potential for growth.
  • Base investment decisions on solid fundamentals rather than market trends or speculative hype.
  • Acknowledge errors and use them as opportunities to refine your investment strategy.

How Buffett’s Investing Strategy has Evolved

After his experience with Berkshire Hathaway, Buffett refined his investment approach. He shifted focus from textile manufacturing to acquiring businesses with strong fundamentals and growth potential.

His strategy now emphasizes:

  • Investing in businesses with durable competitive advantages and competent management.
  • Focusing on the intrinsic value of companies and holding investments for the long term.
  • Waiting for the right investment opportunities and not succumbing to market pressures.

Applying Buffett’s Principles to Today’s Market

Buffett’s principles remain highly relevant in today’s volatile market:

  • Evaluate companies based on their financial health, management quality, and growth prospects.
  • Resist the temptation to chase short-term gains and focus on sustainable growth.
  • Wait for investments that align with your criteria, even if it means holding cash in the short term.
  • Base investment choices on analysis and logic, not emotions or market noise.

Final Words

Warren Buffett’s journey from his “terrible mistake” with Berkshire Hathaway to becoming a legendary investor offers valuable lessons. Buffett’s story reminds us that even seasoned investors make mistakes, but learning from them is key to achieving success.

Frequently Asked Questions (FAQs)

What does Warren Buffett say about investing?

Buffett emphasizes investing in what we understand, focusing on business fundamentals, and maintaining a long-term perspective. ​

What are the most common investing mistakes?

Common mistakes include lack of knowledge, chasing trends, and ignoring fundamentals. Buffett warns against these errors.

What is one thing that Buffett says to avoid?

Buffett advises avoiding investments we don’t fully understand. Sticking to our circle of 
Competence is important. ​

What is the rule #1 in investing according to Warren Buffett?

Buffett’s rule #1 is: never lose money. Rule #2: don’t forget rule #1

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