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EU Stocks

UBI.PA Ubisoft Entertainment (EURONEXT) at €4.50 pre-market 28 Feb 2026: why it’s a top loser

February 28, 2026
5 min read
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UBI.PA stock opened pre-market at €4.50 on EURONEXT on 28 Feb 2026, down after a recent wave of restructuring news and cancellations. The share price sits near the 52-week low of €3.86 and well below the 200-day average of €7.78, reflecting a YTD decline of -34.43%. Trading volume is elevated at 1,835,720.00 shares versus an average of 1,374,259.00, signalling heavier selling. Below we parse valuation, cash metrics, technicals, and the Meyka AI forecast to explain why Ubisoft is on the top losers list this pre-market session.

Pre-market price action and drivers

Shares of Ubisoft Entertainment SA (UBI.PA) trade at €4.50 in pre-market on EURONEXT after management confirmed a broad restructuring and several game cancellations. Investors reacted to the restructuring and revised guidance, pushing the one-day move and recent multi-week declines; three-month performance is -39.65% and one-year is -66.53%. Recent headlines highlighting studio closures and cancelled projects remain the immediate catalyst.

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UBI.PA stock valuation and financial snapshot

On fundamentals Ubisoft shows EPS -0.54 and a trailing P/E of -7.71, reflecting losses. Market cap is €561.01M with revenue per share TTM €14.37 and book value per share €11.94. The company holds €5.10 cash per share and free cash flow per share TTM €5.95, but net debt metrics push enterprise value to €2.21B, leaving net debt-to-EBITDA at 3.58 and debt-to-equity at 1.48. These numbers underline a mixed picture: cheap on price-to-sales (0.30) and price-to-book (0.35), but leveraged on the balance sheet.

UBI.PA stock technicals and liquidity

Technical indicators point to weak momentum but no clear downtrend: RSI 48.67, MACD histogram 0.09, and ADX 13.49 (no trend). Price sits below the 50-day average €5.27 and 200-day average €7.78, with Bollinger middle at €4.24 and ATR €0.33, indicating elevated volatility. Volume is 1,835,720.00 vs avg 1,374,259.00, giving a relative volume of 1.41, which supports the pre-market move as meaningful.

Meyka AI rates UBI.PA with a score out of 100

Meyka AI rates UBI.PA with a score of 69.12 out of 100, grade B and suggestion HOLD. This grade factors in S&P 500 benchmark comparison, sector performance, financial growth, key metrics, and analyst consensus. Company-specific scores show mixed signals: a DCF-friendly PB score but weak ROE and leverage indicators, so the combined grade reflects value with material execution risk.

Meyka AI forecast and price targets

Meyka AI’s forecast model projects a monthly price of €6.42 and a quarterly price of €6.73, vs current €4.50. The quarterly figure implies an upside of 49.56% and the monthly implies 42.67%. Forecasts are model-based projections and not guarantees, and they assume successful turnaround execution and steadier bookings from key franchises.

Risks, catalysts and near-term outlook

Key near-term risks include further cancellations, delayed game launches, and interest-cost pressure given tight interest coverage 0.97. Catalysts that could stabilise the stock are better-than-expected bookings from flagship titles, clear free-cash-flow delivery, and clarity on studio restructuring costs. Earnings are next scheduled for 2026-05-14, a potential short-term volatility trigger.

Final Thoughts

UBI.PA stock is inside the top losers list pre-market on 28 Feb 2026, trading at €4.50 as investors price in a heavy restructuring and programme cancellations. Valuation metrics show clear deep-value signals — price-to-sales 0.30 and price-to-book 0.35 — but earnings remain negative and leverage remains high with net-debt-to-EBITDA at 3.58. Meyka AI’s forecast model projects €6.73 over the quarter, implying +49.56% upside from today’s price, while a nearer monthly projection of €6.42 implies +42.67%. These model outputs highlight a possible recovery if management delivers on cash flow and bookings, yet execution risks and interest coverage constraints argue for caution. For active traders, watch volume and the upcoming 2026-05-14 earnings date; for longer-term investors, the stock blends deep-value metrics with operational risk. Meyka AI, an AI-powered market analysis platform, provides these projections as model-based guidance, not investment advice.

FAQs

Why is UBI.PA stock falling in pre-market trade?

UBI.PA stock is falling pre-market after Ubisoft announced a broad restructuring and several cancelled projects. Investors reacted to revised targets and potential charges, increasing volume and downward pressure while the market reassesses cash needs and release schedules.

What are the key valuation metrics for UBI.PA stock?

Key metrics: price €4.50, EPS -0.54, P/E -7.71, P/S 0.30, P/B 0.35 and market cap €561.01M. The company shows strong cash per share but elevated net debt ratios, reflecting mixed valuation and leverage.

What price does Meyka AI forecast for UBI.PA stock?

Meyka AI’s model projects €6.42 monthly and €6.73 quarterly for UBI.PA stock. The quarterly figure implies a 49.56% upside versus the current €4.50. Forecasts are model-based projections and not guarantees.

What near-term catalyst should investors watch for UBI.PA stock?

Investors should watch third-quarter bookings updates, studio restructuring announcements and the earnings date on 2026-05-14. Better-than-expected bookings from franchise titles would be the clearest positive catalyst for UBI.PA stock.

Disclaimer:

Stock markets involve risks. This content is for informational purposes only. Past performance does not guarantee future results. Meyka AI PTY LTD provides market analysis and data insights, not financial advice. Always conduct your own research and consider consulting a licensed financial advisor.
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