New M&S Strawberry Sandwiches: We Put the Viral Treat to the Test
What happens when a classic British store meets a viral Japanese dessert trend?
You get the all-new M&S Strawberry Sandwiches, and yes, they’ve already gone viral.
Inspired by Japan’s famous fruit sando, Marks & Spencer has launched its take, and shoppers can’t stop talking about it. Whether you’re a fan of strawberries, desserts, or just love trying something new, this treat might be your next favourite.
Marks & Spencer announced the launch of its new Strawberry Sandwich on its official Facebook account.
What Are M&S Strawberry Sandwiches Exactly?
The new item, officially called the Red Diamond Strawberry & Crème Sandwich, is made with:
- Thick slices of fluffy brioche-style bread
- Whipped cream cheese filling
- Plump, juicy Red Diamond strawberries
All of this comes together in a sandwich that looks more like a dessert than your typical lunch item. Priced at £2.80, it’s now available in M&S Foodhalls across the UK as part of their limited-edition summer range.
Why Are People So Excited About It?
What’s making it go viral?
Several things:
- The Red Diamond strawberries are specially chosen for sweetness and flavour.
- It’s inspired by Japan’s fruit sandwiches, which are known for their Instagram-worthy looks.
- It fits perfectly into the British summer theme, ideal for Wimbledon or afternoon tea.
And let’s not ignore the visual appeal, this treat is designed to look beautiful on your plate or your social feed.
We Tried It. Does It Taste as Good as It Looks?
After seeing the buzz on TikTok and Instagram, we had to try it ourselves. And the verdict?
The sandwich is light, creamy, and sweet without being overpowering. The strawberries are fresh, the cream is smooth, and the bread has a soft, sponge-like texture. It’s more of a dessert than a traditional sandwich, but in the best way possible.
Authentic Reviewers on social media agree:
- “It’s the best thing I’ve ever had from M&S,” said TikTok creator @emiiyjade in her recent TikTok Video
- Facebook users described it simply as “really nice”.
- Food writers praised its soft texture and balanced flavour.
Where Can You Buy It and For How Long?
You can find it now at most M&S Foodhall locations across the UK. It’s part of the summer café range, which includes other limited-time treats like the Matilda cake and Eton Mess milkshake.
So, if you’re planning a picnic, watching Wimbledon, or just want a sweet bite with your iced coffee, now’s the time.
How Does It Compare to the Japanese Original?
Japan’s fruit sandwiches are usually made with whipped cream and milk bread, and they come with a higher price tag. The M&S version offers a more affordable alternative, while keeping the soft bread and fresh fruit combination that made the original so popular.
The sandwich is influenced by the Japanese trend but is tailored for British tastebuds, slightly more filling, and made to suit on-the-go snacks.
Is It Worth the Hype?
If you love strawberries and cream, this is definitely worth a try. It’s fresh, not too sweet, and delivers a surprisingly satisfying bite for a dessert sandwich. Plus, it’s something new and fun for the summer.
Would we eat it again? Yes.
Would we recommend it? Especially if you’re looking for a quick dessert that looks just as good as it tastes.
Final Word
The M&S Strawberry Sandwiches are more than just a food trend; they’re a delightful summer treat worth trying. With beautiful presentation, a creamy filling, and juicy fruit, it’s the kind of snack that makes your day a little sweeter. Just get one before they sell out because
“M&S has not confirmed how long the sandwiches will stay on shelves, but given the popularity, they may disappear fast.”
So, go and get yours!
Disclaimer:
This content is made for learning only. It is not meant to give financial advice. Always check the facts yourself. Financial decisions need detailed research.