Jeff Williams Ends 27-Year Tenure as Apple’s Chief Operating Officer

After nearly three decades at Apple, Jeff Williams, the company’s longtime Chief Operating Officer, is officially stepping down, or you can say retiring, after providing his best services to Apple. 

This marks a major leadership shift at one of the world’s most influential tech companies. Apple confirmed that Sabih Khan, a respected internal executive, will now take over the role of COO.

Why is Jeff Williams leaving now?

Jeff Williams joined Apple in 1998 and has been described by many as Tim Cook’s right-hand man. Known for his calm leadership style and operational mastery, he played a key role in Apple’s global supply chain, the launch of the Apple Watch, and several product expansions.

So, why is he stepping down?

Apple stated that Williams is retiring, closing the chapter on an incredible 27-year journey. While he hasn’t shared his next steps publicly, the move is part of a broader internal reshuffling.

“Jeff has been an important part in shaping Apple’s operations globally. His legacy will remain strong,” said CEO Tim Cook in the official announcement.

What has Jeff Williams accomplished at Apple?

Throughout his tenure, Williams led Apple’s hardware operations, supply chain management, and product development. Some of his most notable achievements include:

• Launching the Apple Watch, which grew into a multibillion-dollar product line.
• Managing global logistics during the COVID-19 pandemic with minimal disruption.
• Overseeing the transition to Apple Silicon, helping reshape the Mac lineup.
• Leading operational innovations that improved environmental sustainability.

He was also the de facto head of design after Jony Ive’s departure, working closely with the product and design teams.

Who is Sabih Khan, and why was he chosen?

Sabih Khan has worked at Apple since 1995 and has been Senior Vice President of Operations since 2019. He is widely respected for his deep knowledge of Apple’s manufacturing systems and supplier partnerships.

He has now been promoted to Chief Operating Officer, filling the role left by Jeff Williams.

So, what makes Sabih Khan the right fit?

• He already led global supply chain operations, which are at the heart of Apple’s product delivery.
• He helped Apple maintain high environmental and labor standards across factories.
• He has been a key figure in making Apple’s supply chain more resilient and sustainable.

Apple’s internal statement praised Khan’s decades of leadership and attention to detail, noting that he shares the same operational values that Williams brought to the company.

What does this mean for Apple’s future?

With Sabih Khan taking over after Jeff Williams retires, Apple appears to be prioritizing continuity over disruption. Khan’s promotion is seen as a safe, stable move that will keep Apple’s supply chain and product development on track.

But there’s more to it.

The company also announced that the design team will now report directly to CEO Tim Cook, a decision that changes the leadership flow of product aesthetics and innovation. Previously, that team reported to Williams.

Is this a sign that Apple is becoming more centralized under Cook? Some analysts think so.

How is the tech world reacting?

The news of Jeff Williams’ exit has gained lots of attention worldwide. Apple watchers and investors are watching closely to see if Khan can maintain the high standards Williams set.

Bloomberg reporter Mark Gurman posted on LinkedIn, saying,

“This is Apple’s biggest leadership change in years.”

Meanwhile, some on social media are praising Apple for promoting from within, noting that Khan’s rise shows the strength of Apple’s internal talent pipeline.

What happens next?

Jeff Williams will stay on for a short transition period while Sabih Khan fully takes over the COO responsibilities. Apple has not shared a specific last working date for Williams but confirmed the transition will be completed in July 2025.

With Khan at the helm of operations and Cook taking on design oversight, Apple’s top team is entering a new era. Investors and fans alike will be watching to see how this leadership change shapes Apple’s next wave of products and innovations.

Final Thoughts

Jeff Williams has left a legacy of discipline, innovation, and global excellence at Apple. His decision to retire marks the end of an era but also opens the door for Sabih Khan, a seasoned insider who knows Apple’s values and systems deeply.

Leadership changes like this are rare at Apple, which is known for stability. Still, the company is signaling confidence in its future with a carefully planned transition. With Williams stepping back and Khan stepping up, Apple’s operational engine remains in experienced hands.