G2 Esports Achieves Record 2024 Profits Driven by Solana Token Cashout

G2 Esports just made history, and not just in gaming. In 2024, the Berlin-based esports giant recorded its biggest profit ever: around €9 million. What’s even more surprising? This success didn’t come from winning tournaments or landing a major sponsorship. It came from cashing out Solana tokens, a smart move that turned their crypto assets into €16 million.

We’re talking about an esports company making big business moves outside the usual arena. While many gaming orgs are still struggling to make money, G2 found a different path. It’s a reminder that today’s esports isn’t just about playing, i t’s also about planning, investing, and staying ahead of the curve.

We’ll study how G2 did it, what this means for the future of esports, and whether other teams can follow the same strategy. Let’s dive into this game-changing moment.

Bouncing Back from a Tough 2023

2023 wasn’t easy. G2 posted €25 million in revenue, but suffered a €1.9 million operating loss. Key issues? Payroll hikes and delayed payouts from publishers like Riot and Blizzard.

Still, they showed growth: digital revenue jumped 80%, merchandise up 81%, and prize winnings rose from €673k to €2.5 million. Their foundations were gaining traction even without profits.

2024 Turnaround: Crypto Took Center Stage

The SOL token sale flipped the switch early in 2024. With nearly €30 million in total 2024 revenue, including the crypto gains, G2 produced a solid €9 million net profit.

2025: Funding Fuels Broader Goals

In March 2025, G2 closed a seven-figure Series B funding round, led by WISE Ventures (backed by the Minnesota Vikings) and including The Tornante Company, Gary Vaynerchuk, and internal leaders.

This capital aims to support:

• Entry into new games (e.g., Call of Duty League via Minnesota RØKKR takeover)
•  Global expansion
• Enhanced direct-to-fan offerings, like upgrades to their mobile app and major content 

CEO Alban Dechelotte highlighted that G2 has “been profitable for multiple years” and is now shifting into a “next-generation sports organization” mode.

Ongoing Competitive Performance

Late June and July 2025 brought noteworthy results:

• G2’s League of Legends team met Gen.G at MSI 2025’s bracket stage but were edged out early.
• Their Counter‑Strike 2 unit earned roughly $69k from four early 2025 events.

These figures show G2 remains competitive, ot just financially, but in major esports scenes too.

Solana’s Growing Strength

Though G2 already cashed out their tokens, Solana continues to thrive. Its application revenue surpassed $1 billion in Q2 2025—a sign that blockchain infrastructure remains strong. This bodes well for future opportunities, even if G2’s major gain is behind them.

What This Shift Means

1. Strategic flexibility: The crypto profits and investment give G2 breathing room—no need to depend on debt or unstable sponsorships.
2. Diversified growth path: Money now supports entry into new leagues, bigger fan engagement, and content creation.
3. Risks remain: Crypto profits are one-offs. G2 must keep prize earnings, sponsors, and fan revenue high to stay strong.
4. Industry trendsetter? Others may look to copy G2’s blend of blockchain and esports. But crypto remains volatile and risky.

Final Takeaway

G2’s move was bold: using blockchain gains to transform their financial health and scale operations. It wasn’t a bet on gameplay, it was a bet on markets.

Now, in 2025, G2 stands at a crossroads. They’re well-funded, expanding, and competitive. The question is: can they keep this up with consistent wins, stable income, and smart growth? The next few years will reveal whether G2’s crypto pivot was genius or just a single-season highlight.

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This content is for informational purposes only and not financial advice. Always conduct your research.