Enigma Appoints BMF’s Clare Yardley as Head of Creative Services
In a move that’s already turning heads across the creative industry, Enigma has brought on board Clare Yardley, a seasoned operations leader with over a decade of experience at top agencies, including BMF Australia. She steps into the role of Head of Creative Services, a position that will be key in improving how Enigma delivers creative work across the board.
Why is this such a big deal?
Clare’s appointment comes just months after Simon Lee joined as chief creative officer and Aldo Ferretto stepped in as creative director. Together, they make up a strong leadership team focused not just on great ideas but on how those ideas come to life.
Bringing in Clare shows that Enigma is serious about building smarter systems to handle more work without losing the spark of creativity.
Who is Clare Yardley?
Clare spent 10 years at BMF, where she built a reputation for creating efficient workflows, improving team collaboration, and making sure campaigns were delivered on time without the usual stress. She has also worked at Saatchi & Saatchi, giving her a deep understanding of how leading agencies operate at scale. In her words:
“It’s exciting to join a place that’s putting real thought into how creative teams work. The energy at Enigma is great, and I can’t wait to help shape how we bring ideas to life more smoothly.”
What does she bring to Enigma?
Clare is known for her clear thinking, calm approach, and ability to organise even the busiest creative teams. Her role will focus on:
- Making work move faster without cutting corners
- Helping teams stay on track with timelines and budgets
- Building better processes to support creativity instead of blocking it
Why does this move matter for clients?
For brands working with Enigma, this means even better service. Projects can move from brief to launch more smoothly, and creative ideas can be delivered with more precision. It also means that internal teams can focus more on the work and less on fighting fires.
Simon Lee, Chief Creative Officer, shared:
“Clare is one of the best in the business. She understands what it takes to make a creative idea real, and she’s a huge part of where we want to go next.”
What’s next for Enigma?
With Clare now leading creative services, Enigma plans to improve how it manages:
- Resource planning
- Project timelines
- Workflow tools
- Creative reviews and feedback cycles
All these changes are aimed at helping teams focus on what matters: creating work that connects and delivers results.
Industry reaction
The move has caught attention across the creative and media world. Campaign Brief, Mumbrella, and AdNews all covered the announcement, highlighting how this strengthens Enigma’s ability to compete with bigger networks while keeping its independent energy.
Final thoughts
Enigma’s decision to hire Clare Yardley isn’t just another appointment. It’s a clear sign the agency is investing in smarter, more efficient creative production. With Clare’s experience and energy, Enigma looks ready to grow faster without losing what makes its work special.
And in today’s competitive market, that balance, big ideas, delivered well, is exactly what clients are looking for.
Disclaimer:
This content is for informational purposes only and not financial advice. Always conduct your research.