Dutch Crypto Firm Amdax Announces Plans for Bitcoin Treasury Company
In recent years, more companies have started looking at Bitcoin not just as an investment, but as a tool for long-term financial planning. Big names like MicroStrategy and Tesla have already shown that digital assets can play a role in corporate treasuries. Now, the Netherlands is stepping into the spotlight. Dutch crypto firm Amdax has announced plans to launch a dedicated Bitcoin treasury company.
This move is more than just another headline in the crypto world. It signals a new way for businesses in Europe to think about their reserves. Instead of holding only cash or bonds, companies can now explore Bitcoin as a strategic asset. We know that inflation, currency risks, and uncertain markets push businesses to seek alternatives. Bitcoin offers a chance to diversify, but it also comes with its own set of risks.
Dutch Crypto: Background on Amdax
Amdax is a Dutch crypto services firm based in Amsterdam. It started in 2019 and focuses on secure custody, trading, and advisory for digital assets. The company is known for strict compliance. In October 2020, Amdax became the first crypto service provider to register with the Dutch central bank, De Nederlandsche Bank (DNB). This registration puts it under local anti-money laundering rules and regular oversight.
Amdax has continued to invest in controls and audits. The firm highlights successful ISAE 3000 audits and an early move to align with EU-wide crypto rules. In June 2025, Amdax said it had received a MiCA license that strengthens its position to operate across the European Union. That license matters because it will allow cross-border services once MiCA is fully in force.
In August 2025, Amdax announced a new plan. It wants to launch a bitcoin treasury company and list it on Euronext Amsterdam. The project name is AMBTS, short for Amsterdam Bitcoin Treasury Strategy. The plan targets meaningful scale and aims to attract institutional money.
The Bitcoin Treasury Concept
A bitcoin treasury is simple in idea. A company puts part of its balance sheet reserves into bitcoin. Firms have used treasuries for cash and bonds for decades. Bitcoin adds a scarce digital asset to that mix. The goal can be diversification, protection against inflation, or a high-beta bet on adoption.
This idea is not new. MicroStrategy (now branded “Strategy”) pioneered the move in 2020 and has kept buying. Its Bitcoin stack is the largest among public companies. Recent disclosures and tracking sites show holdings above 628,000 BTC, worth tens of billions at current prices.
That scale shows how a treasury strategy can reshape a company’s profile. Other firms keep smaller positions. Tesla still holds bitcoin, and market reports put its stash around 11,500 BTC in 2025. These examples set a baseline for what a bitcoin treasury can look like in practice.
Amdax’s Vision for the Treasury Company
Amdax wants AMBTS to work like a focused holding vehicle for bitcoin. The company plans to raise capital from private investors first. It then wants a listing on Euronext Amsterdam. That listing could make the treasury strategy easy to access for regular investors and funds in Europe. According to reporting, AMBTS has a bold target: to accumulate up to 1% of all bitcoin over time. That is 210,000 BTC out of the 21 million cap. It is an ambitious goal, but it sets a clear north star.
The timing lines up with a wave of policy news that has lifted market interest. The United States has seen friendlier signals toward crypto reserves and corporate adoption this year. That mood has fueled price gains and created a safer space for treasury strategies to get attention. Amdax is trying to meet that demand with a regulated European option.
Amdax already runs custody and compliance programs. Those functions can support an institution-grade treasury model. That includes secure storage, audits, and controls that meet EU standards. The MiCA framework should help the firm’s passport services across the bloc once the license is active.
Strategic Importance for Businesses
Why would a company use a Bitcoin treasury today? The case starts with diversification. Cash loses value during inflation. Bonds carry rate risk. Bitcoin is volatile, but it is scarce and global. Some finance teams like that mix. They see upside if adoption grows.
There is also an investor story. A listed treasury vehicle gives equity investors a way to get bitcoin exposure in a familiar wrapper. Strategy’s stock performance since 2020 shows how a treasury focus can shift market value, though outcomes vary widely. Firms also tap capital markets, like convertible debt, to add to holdings. This creates leverage, which can boost gains but also raise risk if prices fall.
For European corporates, a local, regulated structure can reduce friction. A MiCA-licensed partner may make boards and auditors more comfortable with custody, reporting, and risk. That is the niche Amdax wants AMBTS to fill.
Regulatory Landscape in the Netherlands & EU
The Netherlands supervises crypto service providers through DNB. Amdax has been under this regime since 2020. The EU is now rolling out MiCA, a single rulebook for crypto-asset service providers. From 1 July 2025, firms in the Netherlands must hold a MiCA license to market and offer services. The rule is designed to protect users and standardize oversight across member states.
A MiCA license also enables “passporting.” That means a regulated Dutch provider can serve clients across the EU without separate national approvals. Amdax says it has secured this license, which could help AMBTS scale in Europe once listed. Clear rules can make board approval easier and can lower legal risk for corporate treasuries.
Potential Market Impact
If AMBTS lists and starts buying at scale, it could add steady demand. The firm’s target of up to 1% of supply, if pursued, would be a large signal to the market. It may also attract copycats. Other treasury vehicles could form in London, Frankfurt, or Zurich, depending on local rules. The result would be more competition among custodians and treasury managers who promise better security, lower fees, and stronger audits.
Investor behavior may also shift. Some shareholders prefer a pure bitcoin fund. Others want an operating company with a bitcoin kicker. A listed Dutch treasury company sits between these choices and could become a European benchmark for the model. Research houses are already tracking how treasury buyers affect price discovery, even if their average daily impact remains small.
Risks and Criticisms
Bitcoin is volatile. A sharp drawdown can hit equity holders and create accounting swings. Leverage adds more risk. If prices drop below key levels, many new treasury firms could face losses on paper or covenant pressure. Regulators may also tighten rules if retail harm or market stress appears.
There are policy unknowns. The U.S. has sent mixed messages about a federal bitcoin reserve. Comments can move markets and shape global sentiment. Europe’s rules are clearer, but supervision will evolve. Finally, some critics say “bitcoin treasury companies” are a fad tied to a strong cycle. They warn that momentum can reverse quickly.
Future Outlook
Corporate adoption is rising, but it is uneven. Large U.S. names and a group of Asia-Pacific firms are experimenting. Europe is catching up as MiCA goes live. If AMBTS lists on Euronext and raises capital, it could become a flagship for the region. Its performance would likely track bitcoin’s path, broader liquidity, and how fast EU institutions get comfortable with the asset class.
Macro conditions also matter. Friendly policy headlines in the U.S. and rising allocations in retirement plans have boosted interest. If those tailwinds hold, more corporates may consider small treasury positions. If policy hardens or prices stall, boards may pause. The model will be tested by how it performs across cycles, not just during rallies.
Dutch Crypto: Final Words
Amdax is trying to build a European path for bitcoin treasuries. The firm brings a compliance track record and a fresh listing plan on Euronext. The AMBTS goal is bold, yet clear. It frames Bitcoin as a strategic reserve asset inside a regulated wrapper. The upside is easier access and stronger governance. The downside is market risk and execution risk at scale. If AMBTS succeeds, it could set a playbook for EU issuers and push corporate crypto adoption into a new phase.