Deliveroo Sees Sales and Orders Surge as Customers Return for More
Deliveroo is making a strong comeback. The food delivery company just reported a big jump in sales and orders. In the first half of 2025, it delivered more than 145 million orders, up 2% from last year. Revenue also rose by 5%, reaching nearly £1.02 billion. That’s a clear sign: people are back and ordering more than ever.
We’ve all noticed how life has changed after the pandemic. More of us are getting used to ordering food online again. It’s fast, easy, and saves time. Deliveroo seems to understand what today’s customers want. By offering more restaurant options and faster delivery, it’s winning back regular users.
But what’s driving this growth? Why are more people coming back to Deliveroo now? We will break down the numbers, explore changing food habits, and look at what makes Deliveroo stand out in the food delivery race.
Recent Performance Snapshot
Deliveroo’s growth is solid. Revenue climbed 8%, and orders expanded by 8%. Adjusted EBITDA jumped 46%, reaching £96 million, boosting profit margins to 2.5% of GTV (from 1.9%). Free cash flow soared to £46 million.
In the first quarter, things were strong too. GTV rose 9% to £1.87 billion. Deliveroo processed 72.6 million customer orders throughout the UK and Ireland.
In 2024, it earned a £2.9 million profit, recovering from a £31.8 million loss in the previous year.
Key Growth Drivers
So what’s driving this surge?
- More repeat customers. People are ordering more often. Retention rates and repeat order frequency rose across all regions.
- Diverse merchant partnerships. Deliveroo expanded beyond restaurants. Strong growth came from grocery, retail, and convenience zones.
- Grocery sales boom. Grocery ordering jumped sharply by 600% since 2022. Many fresh essentials, and even trending items like cucumbers, made the “Deliveroo 100” fast‑moving list.
- Better app experience. Deliveroo focused on value and choices for customers. These improvements helped boost engagement.
Changing Consumer Behavior
We notice how life is shifting. After pandemic highs, people stuck with convenient habits. Takeaway ordering remains popular. Grocery-on-demand is now common. People love fast delivery, especially for essentials.
Trends: health-conscious items like salads and even trending cucumbers grew fast in the menus. TikTok influencers drove many food choices. Younger, busy customers want variety, speed, and ease. Deliveroo has tapped into that demand well.
Market Position and Competition
Deliveroo competes with Uber Eats and Just Eat. It holds a top position in its core markets. The DoorDash takeover is huge. Once completed, it will bring a global scale across 40+ countries and reach 50 million monthly active users.
As Deliveroo joins DoorDash, it can gain tech, scale, and cross-border presence. That will help deliver more value to merchants and users alike.
Challenges Ahead
But we can’t ignore the risks:
- Takeover costs. Deliveroo posted a loss due to legal and advisory fees tied to the DoorDash deal.
- Regulatory scrutiny. The UK’s CMA will examine the deal carefully. Any delay could affect growth plans.
- Market pressure. Rising costs, courier expenses, and inflation could pressure margins. Competition is fierce, and price wars may hurt profits.
Future Outlook and Strategy
Deliveroo is optimistic. It recently boosted its yearly core profit forecast to between £170 million and £190 million. The DoorDash deal is expected to be finalized by late 2025, likely in the fourth quarter. CEO Will Shu emphasized long-term value creation. He sees the partnership as a chance to expand globally and deliver better experiences.
We expect continued growth in grocery, retail, and geographic coverage. Investments in app experience and promotions will stay. The aim? Make ordering easier and more flexible across countries.
Conclusion
Deliveroo has turned a corner. Sales and orders are rising again. Customers are returning. The company’s growth is fueled by fresh ideas in grocery services and a strong focus on delivering customer value. Yes, Deliveroo reported a loss for this half-year, mainly because of expenses related to the acquisition process. But the underlying business is thriving. With DoorDash soon to join, a wider moat is opening. We’re watching a future-ready platform that’s changing how we shop and eat.
FAQS:
If your order has a problem, you can report it in the app. Deliveroo reviews the problem and processes a refund to your account or bank within a few days.
If a customer asks for a refund, Deliveroo looks into the order. If the complaint is real, like cold food or missing items, they give money back or app credit.
To get more orders, keep your food fresh and on time. Use good pictures, write clear menus, and offer deals. Happy customers often come back and tell friends.
Disclaimer:
This content is for informational purposes only and not financial advice. Always conduct your research.