Cadbury Bournville Introduces Two New Chocolate Bars in UK Supermarkets
Cadbury Bournville is shaking up the chocolate world once again.
The iconic dark chocolate brand has launched two brand-new chocolate bars in the UK supermarket scene, and fans could not be more excited. The new additions are part of Cadbury Bournville’s bold move to attract younger audiences and keep up with changing taste trends.
These launches are not just about taste, though. They mark the brand’s first major update since 1970, including a refreshed packaging design and a national marketing campaign.
“We are proud to expand our Bournville range and give our fans even more to love,” said a spokesperson from Cadbury, as reported by Confectionery News.
What are the new Cadbury Bournville flavours?
The two new flavours joining the family are:
- Bournville Chopped Hazelnut
- Bournville Salted Caramel
Both chocolate bars feature the brand’s signature rich dark chocolate, but with an added twist. The chopped Hazelnut bar offers a nutty crunch, while the Salted caramel bar adds a sweet saltish touch that dark chocolate fans will love.
Why these flavours?
Cadbury said these two were selected based on consumer testing and trending flavour preferences. Shoppers are looking for bolder combinations, and these bars aim to deliver on taste, texture, and excitement.
“We wanted to bring a modern take to Bournville without losing what makes it special,” the brand shared with Grocery Trader.
Where can you buy them?
The new Cadbury Bournville chocolate bars are now available in UK supermarkets, including Tesco, Sainsbury’s, and Morrisons. The bars are expected to roll out in smaller retailers and online stores within the next few weeks.
Retailers have placed the bars in the main chocolate aisle and also featured them in promotional endcaps to grab shoppers attention.
What’s different about the packaging?
For the first time in decades, Cadbury has introduced a modernised look for the Bournville range. The new packaging includes bold fonts, vibrant accents, and clear flavour labels to make it stand out on shelves.
This makeover is part of a larger strategy to make the brand feel more premium and relevant in today’s market.
A tweet by @Daily_Express highlights the buzz:
“Cadbury Bournville gets a fresh look and bold new flavours – are these the best dark chocolate bars of 2025?”
Why now?
According to The Sun, the dark chocolate category has seen strong growth, especially among health-conscious consumers. With many people opting for less sugary options, Cadbury Bournville is well-positioned to take advantage of this trend.
Cadbury’s latest moves are designed to target new consumers, particularly younger adults who are exploring plant-based and dark chocolate options as a healthier indulgence.
What does this mean for the chocolate market?
Cadbury is not just adding two new bars, it is sending a clear signal to the industry. The brand is ready to evolve with its audience. With its first above-the-line (ATL) campaign in over 50 years, the company is putting serious support behind this relaunch.
As highlighted in the Express article, this is one of the biggest Bournville updates in history, and it could reshape how dark chocolate is marketed across the UK.
How are fans reacting online?
Social media has lit up with early reviews and photos of the new bars.
“Tried the salted caramel – this is the best Bournville yet. Perfect balance of bitter and sweet!” wrote one user on Instagram.
Another X user commented:
“Cadbury Bournville with hazelnuts? Take all my money!”
These exciting reactions show just how high consumer interest is right now.
Want to see a first look?
Check out this YouTube review where a popular UK food reviewer tries the bars for the first time:
Final thoughts
The Cadbury Bournville relaunch is more than a flavour drop – it’s a brand reinvention. By introducing exciting new flavours, modern packaging, and a strong marketing push, Cadbury is aiming to bring Bournville into the future.
Whether you’re a long-time fan or new to the range, there’s no doubt these chocolate bars will be a big talking point in UK supermarkets for months to come.
FAQ’S
Cadbury Bournville was first introduced in 1908. It was named after the Bournville village in Birmingham, UK.
Yes, it now comes in new flavours, Salted Caramel and Chopped Hazelnut,with a refreshed packaging look. This is the biggest update to the Bournville range in decades.
Cadbury has launched a new Dairy Milk with Lotus Biscoff chocolate bar. It combines classic Cadbury milk chocolate with crunchy Biscoff biscuit pieces.
Cadbury’s earliest product was cocoa powder in the 1820s. Its first chocolate bar, Cadbury Dairy Milk, came out in 1905.
The Curly Wurly bar by Cadbury debuted in 1974 in the UK. It quickly gained popularity for its fun shape and caramel chew.
Disclaimer
This content is for informational purposes only and not financial advice. Always conduct your research.