Breaking: Southwest Airlines Baggage Fees Policy Announced

For years, Southwest Airlines was different in its baggage fees. It was the only major U.S. airline that let us check two bags for free. No hidden charges. No surprise fees. That’s what made many of us loyal to them.

But now, things are changing.

On May 28, 2025, Southwest announced a big update. For the first time in its history, the airline will charge baggage fees. This news has shocked many travelers. We all know flying has become more expensive. But no one thought Southwest would drop its famous “Bags Fly Free” promise.

So, what happened? Why did they make this choice? And what does it mean for us?

Let’s talk about the new fees, who still gets free bags, and how this move could change flying in the U.S. forever.

Details of the New Baggage Fees Policy

As of May 28, 2025, Southwest Airlines has introduced the following checked baggage fees:

• First checked bag: $35
• Second checked bag: $45

These fees apply to flights booked or changed on or after this date. However, there are exceptions:

• Business Select fare customers and Rapid Rewards A-List Preferred members still receive two free checked bags.
• A-List members and Southwest credit card holders are entitled to one free checked bag.

This change aligns Southwest with other major U.S. carriers like Delta, United, and American Airlines, which have long charged for checked luggage.

Reasons Behind the Policy Shift

Southwest’s decision comes amid financial pressures and investor demands. Activist investor Elliott Investment Management, which acquired a significant stake in the airline, has been pushing for increased revenue streams.

Analysts estimate that the new baggage fees could boost Southwest’s annual earnings by over $400 million. This move is part of broader efforts to enhance profitability and align with industry standards.

Impact on Southwest’s Brand Identity

Southwest always said, “Bags Fly Free.” It made them different from other airlines. This rule was a big part of their image. Now, they charge for bags. 

This change might help them make more money. But it could also make some people upset. They may stop trusting or liking the airline. It could hurt how customers feel about the brand.

Customer Reactions and Industry Response

Many travelers feel differently about the new baggage rule. Some people understand why it changed. Others feel upset and disappointed. On social media, many are talking about it. Some even plan to fly with other airlines instead.

Experts say this change makes Southwest more like other airlines. But it also takes away what made them special in a busy market. 

Additional Changes in Southwest’s Service Model

Beyond baggage fees, Southwest is implementing several other changes:

• The airline plans to transition from its open seating policy to assigned seating starting in 2026.
• A new, lower-priced fare option with more restrictions is being introduced, replacing the “Wanna Get Away” fares.
• Flight credits issued on or after May 28, 2025, will now have expiration dates, a change from the previous policy where credits never expired.

These changes reflect Southwest’s efforts to modernize its offerings and increase revenue.

Tips for Travelers

To handle these changes:

• Flights booked before May 28, 2025, still qualify for the two free checked bags, regardless of travel date.
• Consider joining Southwest’s Rapid Rewards program or using their co-branded credit card to benefit from free checked bags.
• Utilize carry-on luggage to avoid checked bag fees.
• Keep an eye on Southwest’s official communications for updates on policies and promotions.

Wrap Up

Southwest Airlines now charges for bags. This ends a rule that lasted for many years. The change helps the airline earn more and match other airlines. But it also changes how people see the company.

As travelers, we need to stay updated. If we know the rules, we can plan better and save money. This helps us enjoy our trips, even with the new changes.

Frequently Asked Questions (FAQs)

Disclaimer:

This content is for informational purposes only and not financial advice. Always conduct your research