Ayush Sector Growth: Industry Session Unveils Key MSME Opportunities
India’s ancient healing system is now finding a modern path to success. The Ayush sector, which encompasses Ayurveda, Yoga, Unani, Siddha, and Homeopathy, is evolving into more than just traditional wisdom. It is now seen as a strong pillar for economic growth. In a recent industry session, experts and officials explored how this sector is opening the door to powerful MSME opportunities. This marks a new beginning for small businesses, startups, and wellness entrepreneurs who want to be part of India’s healthcare revolution.
What is the Ayush Sector?
The Ayush sector refers to the group of traditional healthcare systems that have been practiced in India for centuries. These include:
- Ayurveda: Healing through herbs and body balance.
- Yoga: Physical and mental wellness through exercises and breathing.
- Unani: Based on Greek medicine, practiced mainly in South Asia.
- Siddha: Ancient system with roots in Tamil culture.
- Homeopathy: A treatment method using diluted natural substances.
Together, these systems form a wide network of healing practices trusted by millions.
Recent Growth in the Ayush Sector
Over the past decade, the Ayush sector has seen major growth in both domestic and global markets. During the pandemic, people turned to natural remedies and immunity boosters. This gave a big push to Ayurvedic products, herbal supplements, and yoga-based wellness services.
According to the Ministry of Ayush, the market size grew from $3 billion in 2014 to over $18 billion by 2022. And it’s still expanding. Wellness tourism, herbal exports, and e-commerce sales are all helping to fuel this rise.
The Role of MSMEs in Ayush Growth
Micro, Small, and Medium Enterprises (MSMEs) are playing a crucial role in this sector’s journey. From manufacturing herbal teas to running yoga centers and natural wellness spas, MSMEs are turning ancient knowledge into modern solutions.
The recent industry session hosted by the Ministry of Ayush highlighted this. It brought together entrepreneurs, researchers, and government leaders to discuss how MSMEs can tap into this rapidly growing market.
Key Highlights from the Industry Session
Government Support for Ayush MSMEs
The Ministry of Ayush, in partnership with the Ministry of MSME, is offering training, funding, and incubation support. New programs are focused on:
- Technical training in natural medicine production
- Startup grants for young Ayush entrepreneurs
- Certification schemes for global trade compliance
Export Potential
India’s herbal and natural medicine exports are rising fast. Countries like the US, Germany, and the UAE are key markets. MSMEs can now access support through the Ayush Export Promotion Council, which offers guidance on packaging, branding, and quality standards.
Digital Platforms and E-Commerce
Online sales of Ayush products have seen massive growth. Platforms like Amazon, Flipkart, and specialty sites such as 1mg are now filled with Ayurvedic supplements, oils, and teas. MSMEs can benefit by setting up their e-stores or partnering with these platforms.
MSME Opportunities in Ayush Sector
Herbal Product Manufacturing
This includes oils, syrups, capsules, powders, teas, and skincare. Entrepreneurs can start small by sourcing raw herbs locally and selling through digital channels.
Wellness Tourism
India’s yoga retreats, nature-based resorts, and detox centers are attracting global visitors. MSMEs can start niche wellness centers in scenic places with a focus on holistic healing.
Telemedicine and Virtual Consultation
With the rise of digital health platforms, there’s a growing demand for online Ayurvedic and homeopathic consultations. MSMEs can develop mobile apps or partner with telehealth services.
Ayush Education and Training Centers
People want to learn about yoga, meditation, and herbal remedies. MSMEs can offer certified short courses, both offline and online.
Ayush Cosmetics
There’s a huge market for chemical-free, plant-based beauty products. MSMEs can create small brands with local ingredients and eco-friendly packaging.
Why MSMEs Are the Right Fit
MSMEs are flexible, close to local supply chains, and can quickly adapt to new trends. They are better positioned to experiment with unique product ideas like “herbal pet care” or “Ayurvedic snacks” and scale them if successful. This ability to innovate makes them ideal drivers of growth in the Ayush sector.
Challenges to Overcome
Certification and Standards
Getting approval from agencies like FSSAI and AYUSH Premium Mark takes time and money. Many small businesses struggle with paperwork and delays.
Lack of Awareness
Many people don’t know the benefits of certain therapies or herbs. MSMEs need to invest in strong marketing and public education.
Funding Issues
While grants and loans exist, MSMEs still face trouble getting easy access to credit. Stronger links between banks and Ayush startups are needed.
Steps the Government is Taking
- Champion Services Sector Scheme (CSSS): This includes support for Ayush clusters and research institutions.
- National AYUSH Mission: Focuses on infrastructure, product development, and digital records.
- Startup India and Stand-Up India: These programs offer capital and mentorship for new health startups.
Case Study: Kerala’s Ayurvedic Tourism Boom
Kerala has become a global hub for Ayurvedic wellness. MSMEs in the region have opened Ayurvedic spas, hospitals, and yoga retreats that welcome thousands of international clients each year. The state’s success shows how local businesses can grow big with the right focus and support.
Outlook for the Future
The Ayush sector’s future looks bright. With strong government backing, consumer trust in natural remedies, and rising global demand, MSMEs can lead the charge. They have the tools, the freedom to innovate, and now the opportunity.
Final Thoughts
The Ayush industry is not just a tradition; it’s a booming economic engine. From herbal beauty products to yoga tourism, the MSME opportunities in this space are endless. The recent industry session made it clear that now is the perfect time for small businesses to jump in. With support from the government and the right mindset, MSMEs can take India’s healing heritage to the global stage.
FAQs
MSMEs can venture into herbal product manufacturing, wellness tourism, virtual consultations, Ayush training centers, and Ayurvedic cosmetics.
The government provides startup grants, technical training, export support, and inclusion in schemes like the National Ayush Mission and Champion Services Scheme.
Yes, with proper certifications and packaging, MSMEs can export herbal medicines and wellness items. Support is available from the Ayush Export Promotion Council.
Disclaimer:
This content is made for learning only. It is not meant to give financial advice. Always check the facts yourself. Financial decisions need detailed research.