Apple Launches AppleCare One: A Bold Move to Boost Services Revenue
We see Apple making waves again with its latest offering, AppleCare One, launched on July 23. This new insurance plan, priced at $20 a month, covers up to three devices and promises battery replacements, 24/7 customer care, and protection from spills and drops.
It’s a clear sign that Apple wants to grow its services revenue, expected to top $100 billion this year.
This move strengthens Apple’s position as a leader in the tech world. With the ability to add extra devices for $6 per month, AppleCare One appeals to users with multiple gadgets, fitting seamlessly into Apple’s ecosystem.
What AppleCare One Brings to the Table
AppleCare One is a fresh take on device protection from Apple. For $20 monthly, it covers three devices, shielding them from everyday mishaps like spills or drops. Users also get battery replacements and round-the-clock support, ensuring their tech stays reliable.
Flexibility sets this plan apart. You can bundle any mix of Apple devices eligible under the current AppleCare+ program, and tack on more for $6 each. Here’s what you get:
- Protection for up to three devices
- Coverage for accidental damage
- Free battery swaps
- 24/7 help from Apple experts
- Add-on option for extra devices
This makes AppleCare One a practical choice for families or multi-device owners.

Why AppleCare One Benefits You
We know Apple users value peace of mind, and AppleCare One delivers just that. It saves you from pricey repairs if your iPhone slips or your MacBook takes a spill. That alone makes it worth considering.
The plan also keeps your devices running smoothly with battery replacements. Plus, 24/7 support means help is always a call away, perfect for work or emergencies. For those with several Apple gadgets, mixing and matching coverage under one plan simplifies everything.

How AppleCare One Fuels Apple’s Revenue Growth
Apple’s services segment is booming, and AppleCare One adds fuel to that fire. This year, services could bring in over $100 billion, trailing only the iPhone in revenue. We see this plan drawing in subscribers with its smart pricing and broad coverage.
More Apple devices mean more demand for protection plans. AppleCare One taps into that, boosting recurring income. It’s a steady cash flow that Wall Street loves, supporting Apple’s stock (NASDAQ:AAPL) stability.
AppleCare One vs. AppleCare+
We often get asked how AppleCare One stacks up against AppleCare+. The older plan covers one device at a time, while AppleCare One bundles three for $20 a month. That’s a potential cost saver for multi-device users.
Both offer accidental damage protection, but AppleCare+ may charge per repair. AppleCare One might skip those fees, though details need checking with Apple. It’s a choice between single-device depth or multi-device breadth.
A Closer Look at Cost Savings
Consider this: covering three devices with AppleCare+ could top $50 monthly, depending on models. AppleCare One does it for $20, plus $6 per extra device. We’ve broken it down:

For Apple households, the savings add up fast.
Apple’s Bigger Plan with Services
Apple isn’t just about hardware anymore; services are key to its future. With smartphone sales levelling off, plans like AppleCare One bring steady income. We see this as a way to keep customers tied to Apple’s ecosystem.
New products mean more need for support. AppleCare One meets that demand, building loyalty and long-term value. It’s a smart play for Apple’s growth in a competitive market.
Final Thoughts
We view AppleCare One as a game-changer for Apple and its users. It blends affordability with robust coverage, driving Apple’s services revenue past $100 billion. This launch shows Apple’s knack for innovation beyond the iPhone.
For consumers, it’s a lifeline for their devices. For Apple, it’s a step toward financial strength. We expect AppleCare One to shape the company’s success for years to come.
Disclaimer:
This is for information only, not financial advice. Always do your research.