ADS.F adidas AG (XETRA) up 2.63% pre-market 27 Feb 2026: earnings focus on margin recovery
adidas AG (ADS.F) trades at €161.95 in XETRA pre-market trade after a 2.63% rise as investors position ahead of the company’s earnings report due 04 Mar 2026. ADS.F stock moves reflect focus on margin recovery, inventory trends and Chinese demand. We preview the key metrics analysts will watch and link the numbers to possible near-term price action.
ADS.F stock: what to expect from the 04 Mar 2026 earnings report
Management will be judged on revenue growth and gross margin trends. adidas reported FY 2024 revenue growth of 10.53% and EPS of €6.77. Analysts will watch guidance for first-quarter sales, margins and inventory reductions. One clear near-term trigger is any change to full-year margin targets, which could move ADS.F stock sharply during the day.
Earnings drivers and risks for ADS.F stock
Key drivers: product sell-through in Europe, China recovery and full-price selling. adidas’s gross profit margin ~51.36% gives room to rebuild operating margins. Key risks: slower wholesale restocking, FX headwinds, and elevated inventory days at 166.22. If same-store trends slow, ADS.F stock could see downside pressure despite strong brand momentum.
Valuation and financial metrics behind ADS.F stock
adidas trades at PE 23.92 on EPS €6.77 and market cap €28.92B. Price-to-sales is 1.17 and price-to-book is 5.09. Free cash flow yield is low at 1.31%, while return on equity stands at 22.08%. These numbers show profitable operations but rich book-based multiples, which factor into near-term analyst sentiment on ADS.F stock.
Technical and flow picture on XETRA for ADS.F stock
On technicals the RSI is 61.57, MACD histogram 1.11, and Bollinger upper band €161.88. The 50-day average is €159.00 versus the 200-day €178.08. Price above the 50-day but below the 200-day suggests short-term strength ahead of earnings but medium-term resistance. Volume today is 602,345 which could accelerate around the report and push ADS.F stock either way.
Meyka grade and analyst consensus for ADS.F stock
Meyka AI rates ADS.F with a score out of 100: 66.63 (Grade B, HOLD). This grade factors in S&P 500 and sector comparison, financial growth, key metrics and analyst consensus. The company rating (26 Feb 2026) lists a neutral overall view with strong ROE but pressure on valuation ratios. Investors should treat this grade as informational and not financial advice.
Meyka AI’s forecast and price targets for ADS.F stock
Meyka AI’s forecast model projects a 12‑month price of €173.67, compared with the current price €161.95. That implies an upside of 7.23% from today. Conservative and bullish price targets: €150.00 (bear), €175.00 (base), €200.00 (bull). Forecasts are model-based projections and not guarantees. For sector context, luxury peers have shown mixed signals recently source. Additional European luxury results and commentary are relevant to marketing momentum and consumer trends source.
Final Thoughts
Key takeaways for ADS.F stock ahead of the 04 Mar 2026 earnings release: adidas enters the report with solid underlying profitability (ROE 22.08%) and trailing EPS €6.77, but valuation is stretched versus book (P/B 5.09). Short-term upside catalysts are margin improvement and clearer inventory guidance. Meyka AI’s forecast model projects €173.67, about 7.23% above the current €161.95, but downside exists if wholesale trends disappoint or FX weakens. We highlight conservative and bullish targets of €150.00 and €200.00, respectively, and recommend watching the management commentary on China, gross margin, and working capital. Meyka AI, an AI-powered market analysis platform, will update models after the call. Forecasts are model-based projections and not guarantees.
FAQs
When does adidas report earnings and how does it affect ADS.F stock?
adidas announces earnings on 04 Mar 2026. The report can move ADS.F stock on revenue, margin guidance, and inventory updates. Traders often react within hours as analysts update estimates.
What are the main valuation metrics for ADS.F stock?
Key metrics: PE 23.92, EPS €6.77, P/S 1.17, P/B 5.09. These show profitable operations with relatively high book multiples for the apparel sector.
What does the Meyka grade mean for ADS.F stock?
Meyka AI rates ADS.F 66.63 (B, HOLD). The grade combines benchmark and sector comparisons, financial growth, metrics and consensus. It is informational, not financial advice.
Disclaimer:
Stock markets involve risks. This content is for informational purposes only. Past performance does not guarantee future results. Meyka AI PTY LTD provides market analysis and data insights, not financial advice. Always conduct your own research and consider consulting a licensed financial advisor.