First sentence: adidas AG (ADS.DE) trades at €162.50 on XETRA as of intraday 27 Feb 2026, up 2.52% on higher volume. The ADS.DE stock move comes ahead of the company’s quarter-end earnings due 4 March 2026, making the report the near-term catalyst for price direction. Investors will watch margins, inventory trends, and European retail demand closely. We examine valuation, technicals, Meyka grade, and model forecasts to frame possible outcomes.

ADS.DE stock: intraday price, volume and quick fundamentals

adidas AG is trading €162.50 on XETRA with 602,141 shares traded today. The stock is up €4.00 or 2.52% from the previous close of €158.50. Key fundamentals: EPS €6.78, PE 23.97, market cap €29.01B, and annual dividend €2.00 (yield 1.23%).

Earnings catalyst and near-term news flow for ADS.DE stock

The company reports quarterly results on 4 March 2026, making earnings the primary near-term driver for ADS.DE stock. Market focus will be on revenue growth, net margin, and inventory days after Adidas’ FY trends. Recent dividend details are published on StockAnalysis and help set shareholder expectations source.

ADS.DE analysis: valuation, margins and balance-sheet signals

Valuation shows mixed signals for ADS.DE stock. Price-to-sales is 1.17, price-to-book is 5.09, and EV/EBITDA is 10.87, suggesting valuation above peers on book metrics. Profitability metrics include gross margin 51.36% and net margin 4.94%, while return on equity is 22.08%. The company carries net debt metrics with debt-to-equity 0.95 and interest coverage 8.94, reflecting manageable leverage but higher book multiples.

Technicals and trading setup for ADS.DE stock

Short-term indicators show momentum into the earnings date for ADS.DE stock. RSI is 62.37, MACD histogram is positive, and the stock trades above its 50-day average €158.73 but below the 200-day average €177.78. Day range is €158.75–€163.65, ATR €4.05, and on-balance volume shows mixed longer-term flow. Traders should watch a break above €164.50 for near-term gains and failure below €158.00 for downside risk.

Meyka Stock Grade & model forecast for ADS.DE stock

Meyka AI rates ADS.DE with a score of 66.63 out of 100 — Grade B (HOLD). This grade factors in S&P 500 and sector comparisons, financial growth, key metrics, analyst signals, and forecasts. Meyka AI’s forecast model projects a 12‑month target of €173.09, implying 6.52% upside versus the current €162.50. Forecasts are model-based projections and not guarantees.

Risks, opportunities and sector context for ADS.DE stock

Key risks to ADS.DE stock include slower demand in Europe, inventory accumulation, and weaker ASPs in core categories. Opportunities include cost leverage, higher margins from direct-to-consumer growth, and rebound in lifestyle categories. The Consumer Cyclical sector shows modest 3‑month performance, so adidas must outpace peers to re-rate upward.

Final Thoughts

Key takeaways for ADS.DE stock: adidas trades at €162.50 on XETRA ahead of the 4 March 2026 earnings release, which is the immediate price catalyst. Valuation metrics mix stronger margins with high price-to-book 5.09 and EV/EBITDA 10.87, placing a premium on execution. Meyka AI’s model projects €173.09 as a 12‑month figure, an implied upside of 6.52%, while a short-term quarterly model at €127.05 implies a -21.82% downside risk. Traders should weigh the upcoming earnings surprise potential, inventory signals, and the stock’s position relative to the €158.73 50‑day and €177.78 200‑day averages. Remember: Meyka grade and forecasts are model outputs and not investment advice. For income investors, the annual €2.00 dividend and yield 1.23% are part of the total-return case, but near-term volatility around the report remains likely.

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Disclaimer:

Stock markets involve risks. This content is for informational purposes only. Past performance does not guarantee future results. Meyka AI PTY LTD provides market analysis and data insights, not financial advice. Always conduct your own research and consider consulting a licensed financial advisor.