Activist Investor Starboard Value Reveals 9% Stake in Tripadvisor
Activist investor Starboard Value made waves on July 3 by revealing a 9% stake in Tripadvisor. This move signals their belief that the online travel booking platform’s shares are undervalued. With a stake worth about $160 million, Starboard sees Tripadvisor as a chance to boost value in the stock market.
The announcement pushed Tripadvisor’s shares up 10% in premarket trading. So far this year, the stock has grown just 1.5%, lagging behind the Dow Jones U.S. Travel and Leisure Index’s 10.5% gain. This gap hints at why an activist investor like Starboard stepped in.
TripAdvisor became independent in December 2024, repurchasing shares from Liberty TripAdvisor Holdings. Now, with Starboard’s involvement, the company faces a new chapter.
What Does an Activist Investor Do?
An activist investor buys a big share of a company to change how it runs. They aim to raise the stock’s value through bold moves. Starboard Value fits this role with its 9% stake in Tripadvisor.
These investors often target companies they think are worth more than their current price. They might push for new leaders, cost cuts, or asset sales. For Tripadvisor, Starboard could shake things up to lift its stock market performance.
Why Tripadvisor Caught Starboard’s Eye
Starboard Value sees Tripadvisor as a hidden gem in the stock market. The stock trades at 7.93 times its expected earnings for the next year. That’s far below the industry median of 16.22, making it look cheap.
TripAdvisor’s slow growth this year, just 1.5%, also stands out. The broader travel sector has done better, with a 10.5% rise. Starboard likely believes it can turn this underdog into a winner.
TripAdvisor’s Big Shift in December 2024
In December 2024, Tripadvisor broke free from Liberty Tripadvisor Holdings. The company repurchased all shares from its former owner. This independence could make it easier for an activist investor to step in.
Now, Tripadvisor controls its own path in the stock market. Starboard’s timing suggests they see this as a fresh start. The company’s new freedom might open doors for big changes.
What Might Starboard Push For?
An activist investor like Starboard often has clear goals. They could ask Tripadvisor to cut costs or sell off parts of the business. These moves aim to boost profits and stock value.
Starboard might also want seats on Tripadvisor’s board. With a 9% stake, they have the muscle to influence decisions. A full sale of the company could even be on the table.
Here are some possible actions Starboard might take:
- Reduce spending to increase cash flow.
- Sell weaker business units for quick gains.
- Add their own people to the board.
- Push for more share buybacks to lift stock price.
TripAdvisor’s Numbers at a Glance
TripAdvisor’s financials show why Starboard sees potential. The company’s market value sits at about $2.4 billion. Its price-to-earnings ratio is low compared to rivals.
Here’s a quick look at key figures:

These stats highlight Tripadvisor’s appeal in the stock market. Starboard likely thinks they can grow these numbers.
How This Impacts TripAdvisor Shareholders
Starboard’s move has already sparked a 10% jump in Tripadvisor’s stock. Shareholders often see short-term wins when an activist investor gets involved. The stock market reacts fast to these shake-ups.
But big changes can also bring risks. Cost cuts might weaken Tripadvisor long-term. Shareholders should watch how this plays out.
What’s Ahead for TripAdvisor?
Starboard will soon share their plans for Tripadvisor. They might write to the board or speak at an investor event. The stock market will watch every step.
TripAdvisor’s leaders could agree to some changes or fight back. Either way, the company’s future looks active. Shareholders should brace for news.
Keep an eye on these updates:
- New board members from Starboard.
- Plans to sell assets or cut costs.
- Shifts in the stock price after announcements.
Final Thoughts
Starboard Value’s 9% stake in Tripadvisor marks a bold move by an activist investor. Their push could reshape the company and its place in the stock market. Shareholders stand to gain, but the road ahead holds surprises.
Disclaimer:
This content is made for learning only. It is not meant to give financial advice. Always check the facts yourself. Financial decisions need detailed research.